The Smart Search Assistant - ICAP Ocean Tomo Announces Patented Tools and Techniques for Improved Information Accessibility

CHICAGO, March 7, 2011 /PRNewswire/ -- With the explosive growth of information available on the Internet, users of search engines are constantly bombarded with more results than they can review. Inventor John Ogilvie has developed assistance tools that increase the efficiency of search efforts. This patent portfolio will be auctioned at ICAP Ocean Tomo's Spring 2011 Live IP Auction in New York on March 31st.

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Key Characteristics & Benefits

This lot discloses the following:  

• An invention that provides tools and techniques for assisting searches in large information collections, such as the Internet or massive databases.
• Ways to improve Internet search engine efficiency by using previous search results to focus a new search.
• Previous successful searches by other users are identified, thereby allowing the search engine to automatically categorize the results and the search phrases considered most valuable by other users.
• User responses to search results are tracked and used to focus new searches.

Market Potential

This lot should be of interest to search engine service providers, internet service providers, and internet and database software developers.

• Internet World Stats reports that in 2010, nearly two billion people used the Internet worldwide (1).
• In addition, the North American search engine marketing industry was projected to reach $16.6 billion in 2010 (2).

To learn more about the assets available for sale in this portfolio:

Contact Dean Becker of ICAP Ocean Tomo at [email protected]

About ICAP Ocean Tomo LLC

ICAP Ocean Tomo is the intellectual property brokerage division of ICAP and the world's premier patent auction firm.

About ICAP

ICAP is the world's premier interdealer broker and provider of post trade services. The Group matches buyers and sellers in the wholesale markets in interest rates, credit, commodities, foreign exchange, emerging markets, equities and equity derivatives through voice and electronic networks. ICAP plc was added to the FTSE 100 Index on 30 June 2006. For more information go to www.icap.com.

(1)  http://www.internetworldstats.com/stats.htm

(2)  http://searchengineland.com/the-state-of-search-engine-marketing-2010-38826

SOURCE ICAP Ocean Tomo

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