The SKINNY COW® Brand Celebrates the 25th Anniversary of Lionsgate's Dirty Dancing® with Jennifer Grey

OAKLAND, Calif., May 8, 2012 /PRNewswire/ -- Taking delicious to a new level with carefree indulgences like ice cream and candy, the SKINNY COW brand today announced that it is celebrating the 25th anniversary of Lionsgate's beloved Dirty Dancing® movie with its leading lady Jennifer Grey.  The SKINNY COW brand is encouraging women to grab their girlfriends and shake their sass at this summer's SKINNY COW Dirty Dancing® 25th Anniversary Tour, coinciding with Lionsgate's new Dirty Dancing Collection Blu Ray release.  What could be sweeter?

(Photo: http://photos.prnewswire.com/prnh/20120508/NY02842 )

"This year marks a major milestone for Dirty Dancing®. I'm excited that the SKINNY COW brand is bringing this beloved classic back to the big screen!" said Jennifer Grey. "SKINNY COW ice cream and candy - like dancing - brings a little bit of fun to your day."

A recent SKINNY COW survey of 1,000 women ages 25-55 revealed that nearly 70% of women say they like to dance(1)!  

• But for many women, there are never enough hours in the day. Something has to give – and it's usually time with beloved girlfriends.
• The majority (80%) of respondents believe that the relationship with their girlfriends is extremely important.
• Despite the special place girlfriends hold in their lives, only one-in-10 women say they have enough time to spend with the ladies who can make them smile on the worst of days.
• While the opportunities to dance can be few and far between, women often get their dancing fix through their favorite dance movies. In fact, 80% of women say the ever-popular 1987 film Dirty Dancing® is one of the most iconic movies of our time!

"Nobody puts Skinny in a corner!" said Jessica Vasisht, Brand Manager at Nestle Dreyer's Ice Cream Company. "This summer the SKINNY COW brand is giving girlfriends across the country a reason and opportunity to reconnect with their best friends, slip on their dancing shoes and enjoy themselves. A partnership between the SKINNY COW brand and Dirty Dancing® is the ideal indulgence for your body and soul this summer."

"We are pleased to celebrate the 25th anniversary of the iconic film Dirty Dancing® with the SKINNY COW brand's fun-filled events this summer," said Chela Johnson, Vice President of Marketing at Lionsgate Home Entertainment.

The tour will kick-off on May 22 in New York City at the Best Buy Theater (1515 Broadway New York, NY). The SKINNY COW brand will bring Lionsgate's film to the silver screen for the first time in years and will be followed by an after party full of girlfriends, dancing and sweet treats.

Following the kick-off in New York City, in select cities across the country, fans will have the chance to enjoy exclusive screenings of the iconic Dirty Dancing® film, participate in movie trivia, have the opportunity to win door prizes and indulge in SKINNY COW treats! To participate, log on to Facebook.com/TheSkinnyCowUS, beginning today through August 21, and register to have an amazing time at a special screening party of the celebrated film, pending availability. Sign up will open for each city three weeks prior to the event date. Tour stops include:   

• Philadelphia, PA – June 5-7
  • AMC Franklin Mills 14
    1149 Franklin Mills Circle
    Philadelphia, PA 19154
• Miami, FL, – June 19-21
  • AMC Aventura 24
    19501 Biscayne Blvd #3001
    Aventura, FL 33180
• Chicago, IL – July 10-12
  • AMC River East 21
    322 East Illinois Street
    Chicago, IL 60611
• Atlanta, GA – July 17-19
  • AMC Parkway Point 15
    3101 Cobb Parkway Ste. 201
    Atlanta, GA 30339
• Phoenix, AZ – July 24-26
  • AMC Deer Valley 30
    3033 West Agua Fria Freeway
    Phoenix, AZ 85027
• Seattle, WA – August 7-9
  • AMC Pacific Place 11
    600 Pine Street, Ste. 400
    Seattle, WA 98101                                                 

To culminate a summer full of girlfriends, sweet treats, fun and dancing, the SKINNY COW brand will also be giving away two all-expense-paid trips to the star-studded Dirty Dancing® 25th Anniversary Party in Los Angeles on August 21, 2012 at the world famous Chinese Theater (6925 Hollywood Blvd. – Hollywood, CA). Two lucky fans and three of their BFFs will have the opportunity to meet Jennifer Grey (subject to availability) in person backstage. Fans have the chance to win the trip by playing the on-pack Instant Win Game on select SKINNY COW products.

Join us on Facebook and follow @TheSkinnyCow to get the skinny on the Dirty Dancing® 25th Anniversary Tour, to play our Instant Win game and win exclusive SKINNY COW experiences, and get coupons for delicious SKINNY COW treats all summer long.

For additional information, visit www.SkinnyCow.com.

(1)SKINNY COW SURVEY

This study was conducted by Taylor Global, Inc., using Toluna field services, among a sample of 1,000 U.S. women aged 25-55. The survey was fielded online February 23-27, 2012. These data have a margin of error +-3.03% at the 95% confidence interval.

About The SKINNY COW Brand
So much satisfying deliciousness to choose from! The SKINNY COW brand is a decadent portfolio of low-fat frozen snacks, including ice cream sandwiches, ice cream cones, ice cream cups and ice cream bars, and NEW! satisfying and luscious SKINNY COW candy  – Heavenly Crisp candy bars and Dreamy Clusters. SKINNY COW frozen snacks and candies don't skimp on flavor and are a great tasting, "no-trade off" alternative. With the SKINNY COW brand, you really can have it all!  For additional product news and information, visit www.skinnycow.com. 

Want to connect with other fans of the SKINNY COW brand on Facebook and Twitter? Log on to www.facebook.com/TheSkinnyCowUS, or follow @TheSkinnyCow to scoop up the latest product and flavor news, tips on eating smart, luscious offers and more. Check it out!

About Nestle USA
Named one of "The World's Most Admired Food Companies" in Fortune magazine for fifteen consecutive years, Nestle provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestle® Toll House®, Nestle USA makes delicious, convenient, and nutritious food and beverage products that make good living possible. That's what "Nestle. Good Food, Good Life" is all about.  Nestle USA, with 2011 sales of $10 billion, is part of Nestle S.A. in Vevey, Switzerland — the world's largest food company with a commitment to Nutrition, Health & Wellness — with 2011 sales of $94 billion. For product news and information, visit Nestleusa.com or NestleNewsroom.com.

About Nestle Dreyer's Ice Cream
Nestle Dreyer's Ice Cream Company is part of Nestle USA, and is owned by Nestle S.A. of Vevey, Switzerland, the world's largest nutrition, health and wellness company.  Nestle Dreyer's Ice Cream Company manufactures, markets and distributes a full spectrum of ice cream and frozen snacks.  The company's premium products are marketed under the Dreyer's brand name throughout the Western states and Texas, and under the Edy's® brand name throughout the remainder of the United States.  Brands manufactured or distributed in the United States include Dreyer's/Edy's® Grand, Slow Churned®, Dibs®, MAXX, Fruit Bars, Nestle Crunch®, Drumstick®, Butterfinger®, Toll House®, Push-Up®, Frosty Paws®, Eskimo Pie®, Skinny Cow® and Haagen-Dazs®.  Internationally, the Dreyer's brand extends to select markets in the Far East and the Edy's brand extends to the Caribbean and South America.  For more information on the company, please visit www.nestleusa.com.

In the U.S., the Haagen-Dazs trademark is licensed to Nestle by General Mills.

ABOUT LIONSGATE
Lionsgate is a leading global entertainment company with a strong and diversified presence in motion picture production and distribution, television programming and syndication, home entertainment, family entertainment, digital distribution, new channel platforms and international distribution and sales. The Company has built a strong television presence in production of primetime cable and broadcast network series, distribution and syndication of programming and an array of channel assets. Lionsgate currently has 15 shows on more than 10 networks spanning its primetime production, distribution and syndication businesses, including such critically-acclaimed hits as the multiple Emmy Award-winning "Mad Men," "Weeds" and "Nurse Jackie," along with the powerful drama "Boss" and the syndication successes "Tyler Perry's House of Payne," its spinoff "Meet the Browns," "The Wendy Williams Show" and "Are We There Yet?"

Its feature film business has been fueled by such recent successes as the blockbuster first installment of "The Hunger Games" franchise, which  has already grossed more than half a billion dollars at the worldwide box office, "The Expendables," "The Lincoln Lawyer,"  "Cabin In The Woods," "Tyler Perry's Madea's Big Happy Family" and "Margin Call." With the January 2012 acquisition of Summit Entertainment, the Company now has the two leading young adult franchises - the blockbuster "Twilight Saga," which has grossed more than $2.5 billion at the worldwide box office, and "The Hunger Games." Recent Summit hits include "Red," "Letters to Juliet," "Knowing," the "Step Up" franchise and the Academy Award-winning Best Picture, "The Hurt Locker."

Lionsgate's home entertainment business is an industry leader in box office-to-DVD and box office-to-VOD revenue conversion rate. Lionsgate handles a prestigious and prolific library of approximately 13,000 motion picture and television titles that is an important source of recurring revenue and serves as the foundation for the growth of the Company's core businesses. The Lionsgate and Summit brands remain synonymous with original, daring, quality entertainment in markets around the world.

Dirty Dancing® is a registered trademark of Lions Gate Ent.

All other trademarks are owned by Societe des Produits Nestle S.A., Vevey, Switzerland, or used with permission.

SOURCE Nestle USA

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