The Red Bulletin Magazine Marks Fourth Year In The U.S. With BPA Worldwide Audit

News provided by

Red Bull Media House

May 12, 2015, 08:15 ET

SANTA MONICA, Calif., May 12, 2015 /PRNewswire/ -- Today The Red Bulletin, a monthly consumer magazine published and produced by Red Bull Media House, shared the results of its first audit with BPA Worldwide. BPA Worldwide verified that The Red Bulletin had a 2014 rate base of 520,000, and based on the audit the world's fastest growing men's active lifestyle magazine projects growing its base to 550,000 in 2015. BPA Worldwide's trusted third-party audit process provides data that advertisers can use for better, fact-based media planning and buying.

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Tennis pro Andy Murray is featured on the June 2015 cover of The Red Bulletin magazine which revealed data from its first BPA Worldwide audit four years after launching in the U.S.
Tennis pro Andy Murray is featured on the June 2015 cover of The Red Bulletin magazine which revealed data from its first BPA Worldwide audit four years after launching in the U.S.

A September 2014 Reader Study conducted by TouchPoint Research supports the MRI Prototype built by DJG Marketing which details The Red Bulletin's two million readers worldwide as:

  • Young (median age 33.8 years old)*
  • Male (80%)*
  • Affluent (median household income of $87,500)**
  • Engaged, spending an average of 51 minutes with each monthly issue**

Source: *2014 GfK MRI Doublebase, Publishers Estimate **Sept. 2014 Reader Study 

The Red Bulletin readers aspire to live beyond-the-ordinary lives, and the magazine feeds that aspiration with global features, photojournalism, and service editorial that champion adventure for the socially active. In the upcoming July issue (on sale June 16), a story captures the secret experiences behind the world's most successful concert crasher, Marcus Haney. Editorial focuses on action, sports, music, culture and lifestyle. The magazine extends its reach through a digitally immersive experience at www.redbulletin.com.

The Red Bulletin is available through subscription starting at $12 per year, on newsstands ($4.50) and globally available as an e-Paper and mobile app. The print edition is published in six languages and has 12 national editions with a worldwide circulation of 2 million. This month marks the fourth year of the magazine's U.S. edition following its 2007 launch in Austria.

Media kit available at http://b2b.redbulletin.com/en_US/.

About Red Bull Media House

A global media company, Red Bull Media House produces, publishes, distributes and licenses high-quality sport, entertainment and educational programming from the areas of Sport & Lifestyle, Nature & Science and Tradition & Inspiration. Its product portfolio includes sport and lifestyle programming, documentaries, feature films, music, games and mobile apps, as well as print and online magazines, that fascinate and inspire audiences all over the world – through all media channels and on all types of devices.  www.redbullmediahouse.com.

Photo - http://photos.prnewswire.com/prnh/20150512/215307

SOURCE Red Bull Media House

Related Links

http://www.redbullmediahouse.com

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