The PR Firm TransMedia Group Headed by an Irish-American and His Daughter Whose Birthday is March 17 To Make 50th Delray Beach St. Patrick's Day Parade The Grandest

BOCA RATON, Fla., Aug. 14, 2017 /PRNewswire/ -- The International PR firm TransMedia Group (www.TransMediaGroup.com) said it was retained to publicize the 50^th Delray Beach St. Patrick's Day Parade on March 17, 2018, which next year falls on the traditional parade day, a Saturday. 

The annual event (StpPatrickMarch.com) is produced by Code 3 America, Inc., a 501c3 non-profit organization, which has built it into a popular hometown extravaganza, said TransMedia CEO Tom Madden, whose grandfather was born in Dublin. 

The event celebrates both historical Irish American immigration and First Responders (Police, Firefighter, EMS) who traditionally lead the parade along Atlantic Avenue bustling with green.  This year's 50^th theme will include many things from that 1968 year.

"Our publicity will show how this great parade brings together the immigrants of many countries into a multi-cultural mosaic patchwork quilt of community unity," said Madden.

The event supports community, charitable groups, civic groups and service organizations. More information is available on Facebook: www.facebook.com/pages/Delray-Beach-Annual-St-Patricks-Day-Parade/252377521592731?ref=hl; Twitter: delraystpaddys; Instagram:  st_patrick_parade.

TransMedia Group President Adrienne Mazzone said publicity will underscore the benefits of sponsoring the event as all proceeds above operating cost go to support multiple non-profit groups, civic and service organizations.

The Delray Beach St. Patrick's Day Parade and Festival attracts over 50,000 attendees who line "The Ave" to watch the parade and afterward attend festivities on the big stage, as well as international, national and local media exposure for sponsors. "We will underscore the benefits from extensive print, web and social media, radio, and television marketing of the event are immense," said Mazzone.

Publicity will focus also on the unique marketing campaign tied to the events which allows sponsors to take maximum advantage of an array of advertising opportunities.

Title sponsorship for $35,000 includes a parade float entry plus:

• Premium signage at event, all related events, and Launch Party
• Logo placement and tagged mention on all promotional spots and thank you boards
• Title Sponsor mention in releases, television ads, radio spots, newspaper and magazine ads, publicity posters, articles, brochures, flyers, web site and follow-up
• Title Sponsor mention on Social Media and shared sign up list
• Inclusion in all DJ promotional mention on air
• Table and 10 tickets to Launch Party

Event contact: John Fischer, Code 3 America, Inc., 561 990-6125, [email protected]

Media contact: Adrienne Mazzone 561-750-9800 x2270, [email protected]

SOURCE TransMedia Group