MINNEAPOLIS, July 31, 2015 /PRNewswire/ -- Calling all cheesecake fanatics! Fiber One is introducing the perfect treat to satisfy cheesecake cravings any time with new Fiber One Cheesecake Bars in Salted Caramel and Strawberry. In honor of the new, guilt-free treat, Fiber One is turning National Cheesecake Day – July 30 – into a month-long cheesecake celebration. The brand kicked off the celebration with a pop-up Cheesecake Cafe sampling event at Grand Central Station, in New York City on National Cheesecake Day. The cheesecake celebration will continue throughout August 2015, when Fiber One will host its own Cheesecake Appreciation Month Sweepstakes* and a partnership with Hungry Girl to give tips on guilt-free ways to indulge in the dessert.
Fiber One Cheesecake Bars are a guilt-free treat with the added benefit of fiber!
Satisfy your cheesecake cravings any time with #FiberOneCheesecake Bars in Strawberry and Salted Caramel – the perfect snack or dessert when you’re craving something sweet but still want to be good.
Each individually packaged Fiber One Cheesecake Bar contains 150 calories and 5 grams of fiber.
"We are excited to introduce a guilt-free option inspired by a classic American dessert," said Maria Lopez, associate marketing manager. "Fiber One Cheesecake Bars have cheesecake taste and texture that fulfill cheesecake cravings. This new offering is definitely worth celebrating throughout August and beyond."
With five grams of fiber and 150 calories per individually packaged bar, Fiber One Cheesecake Bars are the perfect guilt-free dessert with the added benefit of fiber. The irresistible layers of graham cracker-y goodness and creamy cheesecake allow you to indulge in a sweet treat without fighting your instincts to fill your cheesecake cravings.
To celebrate the launch of the new Cheesecake Bars, thousands of commuters sampled a first taste of the delectable new treats at a pop-up Cheesecake Cafe in Grand Central Station on National Cheesecake Day. Check out Fiber One's Facebook page for a time lapse video of the event, coming soon.
Fiber One teamed up with Lisa Lillien, founder of Hungry-Girl.com, to share her top tips for sinless snacks and desserts that will leave anyone satisfied.
"Summertime is full of temptation, so you need to choose wisely!" says Lillien. "There are lower calorie options for all of our favorite foods, even cheesecake. When you're looking for a sweet treat, try a portion controlled Fiber One Cheesecake Bar. Each one has 150 calories and 20 percent of your daily fiber."
From July 30 through Aug. 31, consumers can participate in the celebration by entering the Fiber One Cheesecake Appreciation Month Sweepstakes for the chance to win weekly and cash prizes, with one grand prize winner chosen after the sweepstakes closes on Aug. 31. For full sweepstakes rules and regulations please visit Fiber One's Facebook page.
Fiber One Cheesecake Bars in Salted Caramel and Strawberry are available now at most major grocery and retail stores nationwide. All flavors are available in 5-count boxes at a suggested retail price of $3.89.
Visit www.FiberOne.com for more information on Fiber One Cheesecake Bars and other guilt-free snack options. Don't forget to follow Fiber One on Facebook, Twitter, Instagram and Pinterest to participate in the #FiberOneCheesecake conversation and get more details on Fiber One Cheesecake Appreciation Month and Sweepstakes.
About General Mills General Mills is one of the world's leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Haagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2015 worldwide sales of US $18.8 billion.
*NO PURCHASE NECESSARY. Open only to legal residents of the United States, 18 years of age or older. Submit your entry online. Entries must be received by 11:59 p.m. CT on Aug. 31, 2015. Void where prohibited. For Official Rules and details, go to www.Facebook.com/FiberOne. Sponsored by General Mills Sales, Inc., One General Mills Blvd., Minneapolis, MN 55440.
SOURCE General Mills
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