The NuEarth Corporation Awarded $300,000 NuSoil-L Contract

PITTSBURGH, Nov. 22, 2010 /PRNewswire/ -- NuEarth Corporation (Pinksheets: NUEC) ("NuEarth"), a manufacturer and marketer of "Clean & Green" products and technology, today announced that it has received final approval on the first large scale contract for NuSoil for a minimum of $300,000 in first year sales with Jasper Agro Development of Bolivia for the usage of the all-natural NuSoil product line.

"This agreement is the first follow-on contract after the successful completion of the onsite laboratory and live field testing for the use of the all natural and biodegradable NuSoil in the Americas as an organic enriched fertilizer.  Like all of our contracts, this is a multi-year sales agreement.  Our contract with Jasper Agro Development has a minimum first year sales volume of $300,000 with subsequent four (4) years having a similar minimum order with inflation and operational cost increases built into the agreement.  The total contract value is worth $1.35 million USD over five years," said Alfon Rosalini, COO of NuEarth.

NuSoil is a non-polluting organic fertilizer technology that has been tested to contribute to successfully reducing greenhouse gas (GHG) emissions.  Field-testing has presented evidence that by using NuSoil technologies an average carbon sequestration value of approximately 300 tonnes per hectare, and a CO2 sequestration value of approximately 1100 tonnes per hectare can be produced.  This represents approximately a $1,500 per hectare carbon credit benefit to the agricultural land developer.  The cost of using NuSoil Technology is estimated at less than $350-400 USD per hectare, giving the agricultural land developer a net $1,100 USD carbon credit benefit per hectare.

The new formula of NuSoil offers customers unparalleled performance and low toxicity in a 100% biodegradable concentrated liquid formula.  Extreme NuSoil-L cuts the shipping weight by more than 40% over the original formula, while at the same time providing the same great benefits to the environment and growth cycle as the original.  "The new formula will allow us to begin expanding the NuSoil product line into retail sales through national home & garden centers," stated Levi Modelievi, CEO of NuEarth.  "We are aggressively expanding into new and highly effective channels of distribution with innovative, proven products that successfully compete with national brands through superior quality and attractive price points.  This new formula will greatly reduce our shipping and operating costs for the products giving us a price incentive to the competition in the volume marketplace."

NuSoil® technology is designed to change eroded property to productive land.  Application of NuSoil® organic compounds in land reclamation has no limits and can be utilized regardless of composition of the soil.  The technology is adaptable to different types of soil and climate.  NuSoil® land reclamation technology can convert non-productive soil to productive land by increasing the biological activity and changing the thermal conductivity, and ultimately changing the soil's capacity to retain moisture. NuSoil® technology has been proven under conditions of drought, torrential rains, and hurricanes.  

"Our Laboratory staff at TerraSolv have been field-testing NuSoil-L, under real world conditions over the last six months in South America and in Central America in cooperation with the Avalon Group Ltd with dramatic results," said Levi Modelevi, CEO of NuEarth.

TerraSolv is a state-of-the-art development and testing lab, which collects data from clients around the world to run project simulations ranging from usability, capacity, spread and weather modeling testing.  The heart of the laboratory is a 230-gigabyte database of environmental and agricultural project records running on six HP servers and two Novell servers storing the data and running the modeling software.

NuEarth Corporation is a company dedicated to bringing to market "Clean Solutions to Complex Problems" by offering a wide range of biodegradable, environmentally friendly products and technologies that will substitute for many of the hazardous chemicals commonly used all over the world.  For information about NuEarth Corporation and its product offerings visit us on the web at www.nuearthcorp.com

This press release contains forward-looking statements regarding NuEarth Corporation within the meaning of Section 27A of the Securities Act of 1933 as amended, as such, may involve risks and uncertainties. Such statements are based on management's current expectations and cannot be guaranteed.  The forward-looking statements discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors affecting NuEarth Corporation.  Forward-looking statements speak only as of the date on which they are made and NuEarth Corporation undertakes no obligation to publicly revise any forward-looking statement based on the result of new information, future events, or otherwise.

SOURCE NuEarth Corporation

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