The National Society of Hispanic MBAs Announces Rebranding Initiative Launch

Ad agency Sensis to lead rebranding effort, provide PR and social media support

News provided by

Sep 19, 2014, 01:45 ET

IRVING, Texas, Sept. 19, 2014 /PRNewswire-USNewswire/ -- The National Society of Hispanic MBAs (NSHMBA) announced it has retained cross-cultural advertising and digital agency Sensis to begin launching at NSHMBA's 25^th Annual Conference & Career Expo in September 24-27, 2014 at the Pennsylvania Convention Center, a comprehensive rebranding initiative. The contract, which will include the development of a new name, logo and identity to be rolled out by the end of Q1 2015, is part of a broader strategy to expand the organization's reach to undergraduate, high school and entrepreneurial audiences, while continuing to support MBA professionals.

"We are embarking on a new journey to empower Hispanic business professionals to achieve their full educational, economic and social potential," said Manny Gonzalez, CEO, NSHMBA. "By enhancing the skills, experiences and relationships for our constituents, we are taking an important step towards reaching our ultimate goal of becoming the leading catalyst for Hispanic achievement by 2025."

In addition to providing strategic and creative direction for the rebranding project, Sensis will support the launch of the new brand identity, developing an integrated marketing strategy and a social media and public relations campaign.

"We are proud to be selected to help NSHMBA in this very important step as they rebrand an organization that is already recognized as the predominant Hispanic professional organization in the U.S.," said Jose Villa, president, Sensis.

The National Society of Hispanic MBAs (NSHMBA): formed in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 40 chapters and nearly 30,000 members in the U.S. and Puerto Rico. NSHMBA is dedicated to building and advancing Hispanic leadership, advocating the pursuer of higher education and providing its members with world-class professional development and career management programs. Visit www.nshmba.org

About Sensis: A cross-cultural advertising agency with digital at its core. Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency's unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Visit SensisAgency.com.

Logo - http://photos.prnewswire.com/prnh/20110831/DC60133LOGO

SOURCE National Society of Hispanic MBAs