The Mensch On A Bench Celebrates Official Mensch Day And Expands Its Product Lineup By Four Feet Of Puppy Cuteness
Moshe gets a new puppy and the award-winning line gets an adorable Dalmatian named Dreidel Dog added to the family.
CINCINNATI, Nov. 14, 2017 /PRNewswire/ -- The popular Hanukkah brand, THE MENSCH ON A BENCH, is celebrating their 5-year anniversary in 2017 with sales of over $3MM and has skyrocketed to become the #1 Jewish brand in the market since their debut on ABC's Shark Tank in 2014. Moshe the Mensch has also been seen at zoos, festivals, the World Baseball Classic, has his own Elf Yourself® Hanukkah holiday app, and has even made two appearances at the White House Hanukkah party.
This year, the line has grown by four cuddly feet with the addition of Dreidel Dog, an adorable Dalmatian with dreidels as spots. Additionally, Moshe and his growing family have become part of a tradition that celebrates what it is to be a mensch, or a good person, during Hanukkah and all year-round. That is why Neal Hoffman, creator of the brand, has designated November 18, 2017, as the first-ever National Mensch Day (#BeAMenschDay).
"We couldn't wait to introduce Mensch Pets this year. Every family needs a four-legged friend, and Moshe's family was no exception. I hope that families and children adopt Dreidel Dog, give him a name, play dreidel with him, and then keep him out all year long for lots of cuddles," said Neal Hoffman, creator. "Also, to educate people on what it is to be a mensch and to help spread kindness, we have designated November 18 as National Mensch Day. We are encouraging everyone to think of something they can do to contribute. No matter how big or small, one's good deeds - even if it's just a simple smile or hug - will make a difference."
As in years past, Mr. Hoffman continues to work with Robert Herjavec and Lori Grenier from ABC's hit show Shark Tank, to develop award-winning products: including the 2016 Hanukkah hit, Ask Bubbe and female mensch, Hannah the Hanukkah Hero. Ask Bubbe is an interactive doll that showcases the charming wit for which Jewish Grandmothers are well-known and loved, while Hannah the Hanukkah Hero is a book and doll set about the young Hannah Maccabee who is smart, strong, and ready to defend her people. Dreidel Dog is the newest member of the family, and Moshe the Mensch's best friend. Whether it's time for Hanukkah or a "Bark Mitzvah," this cuddly, dreidel-spotted Dalmatian is the perfect gift. Children can play dreidel with their Mensch Pet by their side, and for safekeeping, place their dreidel inside the dog's secret bandana pocket.
Mr. Hoffman, a small business entrepreneur, has dedicated himself to developing meaningful, fun, and celebratory products for Jewish and interfaith families. Dreidel Dog can bring smiles throughout the year, whereas National Mensch Day is a day where everyone, regardless of their religion or beliefs, can practice what it means to be a mensch.
In addition to the arrival of Dreidel Dog, The Mensch on a Bench will be featured in the incredibly popular holiday app, Elf Yourself® by Office Depot and OfficeMax for the third year in a row. There will be another great Hanukkah dance where Moshe the Mensch celebrates Hanukkah with a street style dance-off and special music provided by the Jewish a cappella group Six13. Fans will also be able to "dance" on their desktop, in their living room, or virtually wherever they'd like to with the augmented reality (AR) technology featured in the app.
Look for the Dreidel Dog (SRP $19.99), The Mensch on a Bench (SRP $29.99), Hannah the Hanukkah Hero (SRP $29.99), and Ask Bubbe (SRP $19.99) available now at Amazon, Target, Michaels, and Bed Bath & Beyond stores. See Moshe, the life-size Mensch on a Bench in action HERE.
About The Mensch on a Bench
Created by Neal Hoffman, the award-winning The Mensch on a Bench tells the wonderful story of Moshe the Mensch, who watched over the menorah during the great miracle of Hanukkah. The hardcover storybook comes with a 12" plush doll that holds the Shamash (leader) candle. With over 5 million Jewish people in the United States, Moshe serves to introduce children to the traditions of Hanukkah, as well teaches them to be good and honorable people, known as "mensches." Available this holiday season at Target, Bed Bath & Beyond, Michael's and other retailers, The Mensch on a Bench line of products includes Hannah the Hanukkah Hero, Ask Bubbe and more. For additional information, please visit www.TheMenschOnABench.com and to become a part of their fun-loving community, check them out on Facebook, Twitter, Instagram, and Pinterest.
Contact:
Allison Katz
NOBL Communications
508-963-9034
[email protected]
SOURCE The Mensch on a Bench
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