The Marketing Arm Taps Lara Beth Seager To Lead Its Global Hospitality Practice

DALLAS, Oct. 2, 2014 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency, announced today that it has named Lara Beth Seager Vice President for Global Hospitality, a new position at the company.

Seager will lead The Marketing Arm's corporate hospitality practice, which has concepted, planned and executed hundreds of hospitality programs on every continent for more than 30 brand clients since 1993.

"Lara Beth has a reputation as a world-class designer who knows how to deliver memorable experiences that customers talk about for years," said Dan Belmont, president of The Marketing Arm. "Her background in experience design and event production strengthen our agency's ability to engage customers, prospects and employees on behalf of our brand clients."

For over 20 years, The Marketing Arm has produced corporate hospitality events at major sports and entertainment properties around the world, including the World Cup, the Olympic Games, Super Bowl, Academy Awards, Grammy Awards, NCAA men's basketball championship, NBA Finals, World Series, and multiple college bowl games.

"I've admired Lara Beth's work in corporate hospitality and event production for more than 15 years," said Ray Clark, The Marketing Arm's founder and CEO. "She thinks big, inspires people and understands the importance of maximizing fun. Those characteristics match the DNA of The Marketing Arm."

Seager has produced large-scale corporate events for brands such as Pandora, Facebook, Bud Light and the Dallas Cowboys, both independently and in concert with agency partners.

"I'm excited for the opportunity to lead and grow the phenomenal hospitality portfolio for The Marketing Arm, an agency known for its exceptional work in sports, entertainment, experiential and celebrity talent acquisition," said Seager. "But it's their leadership in digital — specifically social media, wireless, and content — that will differentiate the offer from traditional hospitality companies."

Seager will be based in Dallas, home of The Marketing Arm's global headquarters.

About The Marketing Arm

Founded in 1993, The Marketing Arm is a next-generation agency that integrates, collaborates and delivers across four primary areas: Promotion and shopper marketing; sponsorship and activation; digital; and experiential marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its capabilities are retail marketing; branded content; sports and entertainment marketing; consumer and corporate events; mobile marketing; social media; crowdsourcing; multicultural; cause; and celebrity talent buying and licensing.

The most-awarded promotion agency in the U.S. over the last three years, The Marketing Arm has won more than 100 major industry awards and honors, including three Cannes Gold Lions, a Gold Addy, a 4A's Jay Chiat Award for Strategic Excellence, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award, as well as OMMA, Ex, Mixx, POPAI and Adweek Watch awards. The agency has been honored by the Sports Business Journal as the "Best in Corporate Consulting" and the "Best in Sports Event Marketing."

Consistently ranked by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that affects its staff. As part of the DAS Group of Companies, a division of Omnicom Group Inc., The Marketing Arm executes global campaigns for North American companies through our offices in Dallas, Chicago, Los Angeles, Miami, New York, Hong Kong, London, Manchester and Sao Paulo.

About The DAS Group of Companies    

The DAS Group of Companies, a division of Omnicom Group Inc. (OMC) (www.omnicomgroup.com), is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national and local clients through more than 700 offices in 71 countries.

Contact:

Chris Anderson
The Marketing Arm
214-259-3200
[email protected]

SOURCE The Marketing Arm

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