The Marketing Arm Taps Eric Holmen to Lead Business Development and Marketing for Wireless Practice

LOS ANGELES, May 25 /PRNewswire/ -- The Marketing Arm, an idea company that harnesses the power of emotion to make brands more engaging, has named Eric Holmen Senior Vice President for Business Development and Marketing for the agency's wireless marketing practice area.

Holmen, who will be based in the agency's Los Angeles offices, will develop and lead business development initiatives that drive growth for The Marketing Arm's wireless marketing division.  In addition, he'll be responsible for directing marketing strategy for the division, focusing on competitive marketing initiatives and brand positioning.

Prior to joining The Marketing Arm, Holmen served for three years as president of SmartReply, a privately-held company based in Irvine, Calif., which designs telephone and email marketing programs for retailers.  In his first year as president, Holmen expanded SmartReply's offerings to include mobile marketing, which led to the acquisition of mSnap and drove the industry's first retail mobile payment solution.

Prior to being named president, Holmen was SmartReply's executive vice president for operations and strategy, overseeing client service, creative, production, and technology.

"As The Marketing Arm continues to innovate for its clients, Eric's experience will be vital," said Bryon Morrison, president of wireless marketing for The Marketing Arm. "We're excited to add another high-caliber industry leader to our strategic team."

Prior to joining SmartReply in July 2003, Holmen served as executive director for Catalina Marketing, a shopper marketing agency, where he planned and managed division marketing and brand development.

Holmen has additional experience with Sears, Parable, and KlickBack.com, where he served as vice president of marketing.

About The Marketing Arm

The Marketing Arm (www.themarketingarm.com) is an idea company that harnesses the power of emotion to make brands more engaging. With a focus on sophisticated planning across all promotional channels, The Marketing Arm provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

Operating within Omnicom Group Inc., the agency has developed comprehensive integrated programs -- from digital to in-store and spanning 22 consumer touch-points -- for more than 100 blue-chip brands.  Over the last two years, The Marketing Arm's work for its clients has won more than 50 industry awards, including a prestigious Cannes Gold Lion and the Promotion Marketing Association's Gold Reggie Award.

Based in Dallas, The Marketing Arm has a distinctive culture that touches a 350-person corporate staff and nearly 1,200 field employees in offices in New York, Los Angeles, San Francisco, London, Chicago, and Charlotte.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. For further information on Omnicom and its brands, please visit www.omnicomgroup.com.

CONTACT: Chris Anderson of The Marketing Arm, +1-214-259-3290

SOURCE The Marketing Arm

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