The Marketing Arm Taps David Levine to Lead Creative for Event Marketing Practice

LOS ANGELES, July 19, 2011 /PRNewswire/ -- The Marketing Arm, a next-generation promotion agency that topped Promo magazine's "Most Creative" list in 2010, has named David Levine Vice President/Creative for its event marketing practice.

"David has the uncommon ability to develop engaging experiences, environments and content across both the physical and digital landscapes," said Simon Temperley, The Marketing Arm's president for retail and events.  "His addition strengthens our ability to deliver big, smart ideas across each of the major emotional platforms — entertainment, sports, cause, and multicultural — and integrated delivery channels, from events and shopper, to mobile and social media, to sponsorship and branded content."

Levine, who will be based in the agency's Los Angeles offices, joins The Marketing Arm from Deutsch (Los Angeles), where he served as Vice President Creative Director, Experiential.  He previously served as Creative Director for Momentum, Jack Morton, and Virgin Records.  During his career, Levine has worked with a number of leading brands, including Nokia, Microsoft, L'Oreal, Gap, Warner Brothers, and the Tribeca Film Festival.

About The Marketing Arm

The Marketing Arm (http://www.themarketingarm.com) is a next-generation promotion agency that harnesses the power of emotion to make brands more engaging. The agency provides best-in-class consulting that spans nine emotional platforms within entertainment, sports, multicultural, and cause marketing.

With a focus on sophisticated planning across all promotional channels, The Marketing Arm develops comprehensive integrated marketing programs for more than 100 blue-chip brands. Among its 22 capabilities are wireless marketing, shopper marketing, content creation, sponsorship consulting, consumer and corporate events, and digital word of mouth and social media.

The agency topped Promo magazine's list of the most creative agencies for 2010 and over the last four years its client work has won more than 75 major industry awards and honors, including a Cannes Gold Lion, the Promotion Marketing Association's Gold Reggie Award, and a Gold Effie Award. In 2011, The Marketing Arm was honored by Street & Smith's Sports Business Journal as the "Best in Sports Event Marketing."

Named by Workplace Dynamics as one of the top places to work, The Marketing Arm has a distinctive culture that touches a 400-person corporate staff in its offices in Dallas, New York, Los Angeles, San Francisco, London, Chicago, and Charlotte. Founded in 1993, the agency is part of Omnicom Group Inc.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

CONTACT:

Chris Anderson
The Marketing Arm
214-259-3200
[email protected]

SOURCE The Marketing Arm

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