The Makers of HERDEZ® Brand Salsa Announce the Launch of Avocado Hot Sauce

ORANGE, Calif., June 23, 2021 /PRNewswire/ -- The makers of the HERDEZ^® brand, the No. 1 selling salsa brand in Mexico and a growing staple in kitchens across the United States, today announced the launch of its signature Avocado Hot Sauce. Made with real avocados, the new hot sauce offers a unique, tangy flavor that enhances any dish, no matter the cuisine. HERDEZ^® Avocado Hot Sauce brings mild to medium heat to transform any meal from ordinary to exciting, from eggs and sandwiches to pizza and salad, and is perfect for topping, drizzling and pouring on almost any food. Unlike any other hot sauce in the category today, HERDEZ^® Avocado Hot Sauce offers a smooth and creamy texture that also makes it an ideal ingredient and "secret weapon" to enhance your favorite sauces, dips and recipes.

"Our new Avocado Hot Sauce offers a delicious and innovative way for avocado fans and food lovers alike to enjoy the authentic taste of avocado with a little extra kick — all in a simple and convenient format that works for any type of breakfast, lunch, dinner or snack," said Giselle Olson, brand manager of the HERDEZ^® brand. "Unlike most hot sauces that you'll find in the condiment aisle, our new hot sauce is made with real avocados — making it the ideal finishing touch to any meal. We hope HERDEZ^® Avocado Hot Sauce will be a great addition to everyone's kitchen pantry."

Packed with zesty, creamy flavor, HERDEZ^® Avocado Hot Sauce is disrupting the sea of red hot sauce, and even its packaging creates a unique story. The bottle is shaped similarly to an avocado, and the label and coloring clearly embodies real Mexican culture — making a strong connection between fields where products are grown and iconic Mexican elements.

HERDEZ^® Avocado Hot Sauce joins the existing family of HERDEZ^® brand products, including its best-selling HERDEZ^® Salsa Casera, Salsa Cremosas line, Taqueria Street Sauce^® products, dips and more. The new sauce is available in major grocery chains across the U.S. in May for MSRP $3.39-$6.49 for the 5 oz. and 12 oz. bottles, respectively. It is also available nationwide at MexGrocer.com.

For more information on the HERDEZ^® brand, including recipes, nutritional information, where to buy and more, please visit www.herdeztraditions.com, or follow the brand on social media on Facebook, Twitter and Instagram.

ABOUT THE HERDEZ^® BRAND
The HERDEZ^® brand allows consumers to experience the real flavor and culture of Mexico at home with authentic salsas and cooking sauce. The HERDEZ^® brand is the No. 1 selling brand in Mexico and the leading authentic Mexican salsa brand in homes across the US. Best known for products such as HERDEZ^® Salsa Verde, Salsa Casera and the original Guacamole Salsa, the HERDEZ^® brand is founded on authenticity in flavor and quality you can trust. Innovation authentic flavor experiences is at the fore front of their success. The HERDEZ^® brand is part of MegaMex Foods, one of the fastest growing Mexican food companies in the US focused on reimagining Mexican flavor. For more information and recipe ideas, visit www.herdeztraditions.com or follow the HERDEZ^® brand on Facebook, Instagram, Pinterest and Twitter.

ABOUT MEGAMEX FOODS, LLC.
MegaMex Foods, one of the fastest growing Mexican food companies in the U.S., reimagining Mexican flavor in restaurants across the country. MegaMex Foods is committed to authentic ingredients and providing a real solution for achieving true Mexican flavors with trusted brands such as WHOLLY^®, LA VICTORIA^®, HERDEZ^®, EMBASA^® and DON MIGUEL^®. Founded by Herdez del Fuerte and Hormel Foods, MegaMex Foods is headquartered in Orange, California, with facilities in Texas and Mexico. MegaMex Foods has two operating plants, numerous manufacturing partners and over 4,000 employees. For more information, visit www.megamexfoods.com and www.mmxfoodservice.com.

SOURCE HERDEZ Brand

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