The Makers of Freschetta® Pizza to Proudly Support Pink in October

BLOOMINGTON, Minn., Sept. 26, 2011 /PRNewswire/ -- The makers of Freschetta® pizza are committed to helping find a cure for breast cancer and are giving fans of their pizza a way to support this important cause through the Freschetta® "Proud to Support Pink®" program. From October 1 through October 31, 2011 each purchase of specially marked Freschetta® pizzas will trigger a $1 donation – up to a total of $50,000 – to Memorial Sloan-Kettering Cancer Center.

(Photo: http://photos.prnewswire.com/prnh/20110926/CG73742)

"Breast cancer is an ever-present disease that affects us all, whether you're a survivor, a supporter of a family member or friend fighting the disease or indirectly know someone affected, " said Chris Leising, Freschetta® brand senior director of marketing. "We are proud to support this important cause and are inviting everyone to join us so we can help take one step closer to finding a cure and spreading hope."

Upon purchasing a specially-marked Freschetta® pizza, participants will need to enter the "Proud to Support Pink®" code found on the back of each package at www.ProudToSupportPink.com to trigger the donation to breast cancer research. By entering the code, participants also are automatically entered into an online sweepstakes for the chance to win one iPod Shuffle®* device from the 50 awarded each week. The makers of Freschetta® pizza will match the iPod®* prizes by donating an additional 200 to four selected cancer centers across the U.S. for patients to use during treatment. The cancer centers to receive the iPod Shuffle® devices include:

• Memorial Sloan-Kettering Cancer Center in New York
• Jane Brattain Breast Center (Park Nicollet Health Services) in Minneapolis
• Avon Foundation Breast Center (John Hopkins Medicine) in Baltimore
• Seattle Breast Center (Northwest Hospital and Medical Center) in Seattle

The makers of Freschetta® pizza are also encouraging everyone who visits www.ProudToSupportPink.com to join their employees in sharing and dedicating stories of inspiration, triumph or support to bring strength and hope to family, friends and anyone affected by the disease.

Specially-marked packages of Freschetta® pizzas included in the fundraising promotion can be found in the frozen pizza aisle at grocers nationwide. For more information on the Freschetta® "Proud To Support Pink®" program, visit www.ProudToSupportPink.com. To keep up with latest news about Freschetta®, "Like" Freschetta® and Freschetta® Simply . . . Inspired™ on Facebook.

About the Freschetta® Brand

Freschetta® products are part of the national brand portfolio of Schwan's Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company. Based in Bloomington, Minn., Schwan's Consumer Brands, Inc. has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta®, and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Freschetta® products, visit www.Freschetta.com.

*iPod® and iPod Shuffle® are registered trademarks of Apple, Inc. Apple, Inc. is not affiliated with Freschetta® "Proud To Support Pink®" program.

©2011 Schwan's Consumer Brands, Inc. All Rights Reserved.

For more information, contact:
Paula Mavroudis, GolinHarris
(312) 729-4294
[email protected]

SOURCE Freschetta

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