The maker of Brawny® Celebrates Strong and Resilient Women on International Women's Day
Four Women Highlighted Challenge Gender Stereotypes In #StrengthHasNoGender Initiative
Four Women Highlighted Challenge Gender Stereotypes In #StrengthHasNoGender Initiative
ATLANTA, March 7, 2016 /PRNewswire/ -- In celebration of International Women's Day on March 8, Georgia-Pacific's Brawny® paper towels brand is highlighting inspiring stories of four women from traditionally male-dominated professions who have overcome adversity and are empowering others through their accomplishments.
Experience the interactive Multimedia News Release here: http://www.multivu.com/players/English/7279954-georgia-pacific-brawny-international-women-s-day/
Through its #StrengthHasNoGender initiative, Brawny® is encouraging conversation about strong and resilient women who are fostering female leadership and advancement. A video campaign brings the spirit of International Women's Day to life by telling the personal, social, economic and cultural achievements of these women:
"I am extremely humbled and honored to be a part of The Brawny® brand's #StrengthHasNoGender campaign, as this cause embodies the essence of who I am," said Swin Cash, three-time WNBA Champion, men's collegiate/professional basketball broadcaster and one of the four women featured in the videos. "Just like me, there are women everywhere who have overcome adversity to achieve success in their professions. Whether it's in athletics, medicine, construction, firefighting or corporate America, it's up to all of us to showcase our strengths so that the next generation can pursue their passions – regardless of gender."
For more than 40 years the iconic Brawny® brand has also stood for toughness and the values epitomized by these women.
"For International Women's Day, Brawny is putting the spotlight on women who have rolled up their sleeves and exhibited strength and leadership in their fields," said Laura Knebusch, vice president of marketing at Georgia-Pacific. "We are honored to tell the stories of these four inspirational women through our #StrengthHasNoGender campaign, and hope that they will empower women and girls everywhere to chase their dreams no matter what obstacles they face."
The #StrengthHasNoGender initiative is an extension of the Brawny® Stay Giant® campaign, which encourages and honors Americans who face adversity with strength and resilience.
Visit Brawny.com for more information.
About Georgia-Pacific
Based in Atlanta, Georgia-Pacific and its subsidiaries are among the world's leading manufacturers and marketers of bath tissue, paper towels and napkins, tableware, paper-based packaging, office papers, cellulose, specialty fibers, nonwoven fabrics, building products and related chemicals. Our familiar consumer brands include Quilted Northern®, Angel Soft®, Brawny®, enMotion®, Sparkle®, Mardi Gras® and Vanity Fair®, as well as Dixie®. Its GP Harmon subsidiary is among the world largest recyclers of paper, metal and plastics. The company employs approximately 35,000 people directly, and creates nearly 92,000 jobs indirectly. For more information, visit: gp.com.
SOURCE Georgia-Pacific
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