The Maercks Institute Releases the Frankenstein i-lift Noninvasive Facelift Campaign to Educate the Public on Dangers of Aesthetic Interventions

MIAMI, July 23, 2014 /PRNewswire/ -- In this month's Modern Luxury publication Miami Magazine, a controversial release appeared from the Maercks Institute with the promise of an age reversing breakthrough, the Frankenstein i-lift. The campaign targets the demand for this type of intervention and delivers valuable public education on the risks and benefits of such interventions.

Photo - http://photos.prnewswire.com/prnh/20140722/129599 

The Maercks Institute Miami launched a controversial campaign entitled the Frankenstein i-lift to heighten public awareness to the dangers and pitfalls of cosmetic interventions. On the surface, the campaign appears to be touting the latest glamorous revolutionary intervention, the Frankenstein i-lift. The viewer, once drawn in by a striking photo of Dr. Rian A. Maercks holding high tech devices and bold lettering promising age reversal, will quickly realize the satire. Quickly the fine print uses the momentum of the bold promises to awaken the reader with the statement that the Frankenstein i-lift "…does not exist" ( http://digital.modernluxury.com/publication/?i=214745&ver=html5&p=167 ).

The remainder of the copy explains that the "Frankenstein i-lift" is simply a parody of all the ridiculous scams abounding in the arena of "cosmetic medicine." The article quickly dismisses these unethical money making interventions such as the "vampire lift" and other highly marketed technologies and products that may even cause adverse reactions to patients at high expense.

This message is part of Dr. Rian A. Maercks' efforts to remind potential patients that there is "no substitute for a well trained, experienced, ethical and insightful plastic surgeon capable of evaluating and delivering the spectrum of care and selecting the proper intervention for each patient." Maercks' history of such service to the Miami and international community is founded on a background of elite international training and a dedication to innovation and ethical patient care ( http://www.RianMaercksMD.com ). He is recognized by Allergan, the industry leader in cosmetics and aesthetic surgery, as one of the 21 top thought leaders of the United States and serves on the Allergan ASCENT plastic surgery advisory board. Dr. Maercks continues to be called on throughout the world to speak and present his unique offerings techniques and results.

Dr. Maercks conducts private exclusive consultations at The Maercks Institute Miami, 4500 Biscayne Boulevard Suite 104, Miami Fl, 33137. Consultations can be arranged by calling Dr. Rian Maercks: 305.328.8256 or Email 

SOURCE The Maercks Institute

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