The Land of Nod Chooses Allurent on Demand to Add Shopping Flair on its Website, Facebook(R) Business Page, and Company Blog

CAMBRIDGE, Mass., April 21 /PRNewswire/ -- Allurent™,  the market leader in powering superior online shopping experiences, today announced that The Land of Nod has selected Allurent on Demand to add interactive shopping experiences to their website (www.landofnod.com), Facebook business page, and company blog.  

Allurent on Demand (AoD) is a hosted, software-as-a-service offering that increases customer satisfaction and site conversion by quickly and cost-effectively deploying interactive merchandising widgets to retailers' existing websites, including their social media points of presence.

The Land of Nod offers stylish and high quality children's furniture, decor, clothing, toys and gifts through a mail order catalog begun in 1996, a website, and four retail stores in the United States.  The Land of Nod formed a strategic partnership with Crate and Barrel (Internet Retailer #55) in 2000.  

The Land of Nod plans to use the Allurent on Demand platform to help highlight merchandise in new ways that make it easier for shoppers to explore items in the same design collection, find complementary items, and focus on a design trend.

"We offer a wide range of carefully designed and crafted home furnishing and related products for children in different collections – or design themes.  With Allurent on Demand, we can now better highlight our collections and update our online merchandise and marketing messages to stay very fresh," explains Michelle Kohanzo, Marketing Director at The Land of Nod.  She adds, "Allurent on Demand will be an integral part of our ongoing and evolving online merchandising strategy."

Graeme Grant, chief executive officer of Allurent, comments, "The Land of Nod already offers an engaging and differentiated ecommerce experience that's been very successful.  So, it's particularly gratifying that they chose Allurent on Demand to take them to the next level by adding highly interactive, easy-to-shop and on-brand experiences – and making those great shopping experiences available across various online channels, like their Facebook business page."

About Allurent

Leading retailers like Charlotte Russe, Reebok and Under Armour partner with Allurent to create the most compelling online shopping experiences imaginable. The Allurent on Demand (AoD) Software as a Service platform includes a library of interactive merchandising widgets and a merchandiser's business tool. The result is a superior shopping experience that leads to more satisfied customers and greater sales. For additional information please visit www.allurent.com.

About The Land of Nod

The Land of Nod is part of the Crate and Barrel family of brands that also includes CB2.  The Land of Nod was founded in 1996 by Scott Eirinberg and Jaime Cohen and is headquartered in Northbrook, IL.

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SOURCE Allurent