The Hunt Connects Shoppers With User-Generated Tags to Create an Even More Personalized Shopping Experience

SAN FRANCISCO, Jan. 21, 2015 /PRNewswire/ -- The community-driven shopping app developer The Hunt (www.thehunt.com) today announced that it has launched the next generation of its application to become the most personalized shopping experience on mobile. The updated app connects people with user-generated tags as a way to experience Hunts – whether starting, solving or browsing. Users will also get the credit that they deserve for solving Hunts by seeing which tags they have expertise in on their profile.

"Sixty percent of our weekly users start Hunts and seek out products on The Hunt, which shows that our community is actively seeking out products and recommendations from their peers," said Tim Weingarten, CEO and founder of The Hunt. "What we noticed is that users also built a weekly habit of coming to The Hunt to browse the latest trends and solve Hunts – driving over 3 million tag clicks and searches per week. This is why we built the next generation of The Hunt to organize the app all around tags, which makes for a richer experience for all of our users through personalization, expertise and a streamlined first experience."

The Hunt's new focus on tags aren't just used to search for items, but now provide more of an ongoing personalization that gets richer and richer with more activity. As a user's expertise grows or their activity in searching, solving or starting Hunts shifts, so will their experience on The Hunt.

With the new use of tags, shoppers' homefeeds on The Hunt will now be populated with Hunts that best match their tag activity, creating a personalized "feed" customized to each individual user. For example, if someone follows a lot of Hunts with the '#shoes' tag, his or her feed will then be personalized to see more shoe Hunts in their feed as well as other related tags like '#heels,' '#boots,' etc. Additionally, a user's expertise in solving Hunts will be shown on his or her profile based on the tags they've interacted with in the past – showing expertise in solving specific types of Hunts, like "dresses" or even "leopard print" or "grunge."

Weingarten added, "The new use of tags on The Hunt are the glue between what shoppers want and the answers when they're not sure exactly what they're looking for. We'll surface the best content associated with that tag, leading users down the fashion rabbit hole by suggesting similar Hunts to those that they've interacted with and helping them discover Hunts for products or trends that they'll like but may not have known to search for."

The closest thing to having your own personal shopper and stylist at your fingertips, The Hunt lets anyone tap into its community of more than 3 million members by posting a picture of a look or item they want and asking fellow members to help find it in the desired size, fit and price. The Hunt is available on Android for free from Google Play: https://play.google.com/store/apps/details?id=thehunt.shoptap.thehunt and on iOS for free from the App Store at: https://itunes.apple.com/us/app/id676471286?mt=8.

About The Hunt
The Hunt is the only community-driven fashion and lifestyle shopping app that brings together likeminded shoppers with the vast resources and convenience of mobile and online commerce to provide precise answers to "where do I get that" question quickly and based on specifications such as budget, size, and more. Based in San Francisco and co-founded by tech entrepreneurs Tim Weingarten and Simon Peck, the company is an early-stage start-up that has raised $15 million in funding led by Khosla Ventures and Javelin Venture Partners. Distinguished investors in the company include fashion icon Tyra Banks, actor and investor Ashton Kutcher and partner Guy Oseary, Co-founders of AGR-ade Investments, Rohan Oza, former Chief Marketing Officer of Coca-Cola Company's still coke brands and founder of Idea Merchants Capital, RedOne, the Grammy winning producer behind Lady Gaga and Jennifer Lopez, Keli Lee, EVP of Casting for ABC Entertainment Group and Anjula Acharia-Bath, CEO of A-Series Entertainment, among others. For more information, please visit www.thehunt.com.

Media contacts:
Paul Brady
Consort Partners
Tel. 646-491-2777
[email protected]

SOURCE The Hunt

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http://www.thehunt.com