The Hottest Hair Color Trends Emerge In Austin, Texas

In a city where hair rules, L'Oreal Professionnel Ambassador Ron King reports on hot hues and how to achieve them

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Nov 29, 2012, 11:00 ET

AUSTIN, Texas, Nov. 29, 2012 /PRNewswire/ -- They say "everything is bigger in Texas," and locals know that popular axiom holds especially true for hair. In a region where women take great pride in grooming their tresses, exciting new hair color and style trends take hold here first. L'Oreal Professionnel Ambassador Ron King says the distinctive style and indie influence of Austin's music scene contributes to the hair trends created at the Ron King Salon at the Four Seasons Hotel in the heart of Austin, Texas.

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The Newest Hair Color Trends
"Musicians are an inspiration for so much. They express themselves creatively through their hair color, and they are among the first to try and spark new trends," says L'Oreal Professionnel Ambassador Ron King. As a colorist, King relies on L'Oreal Professionnel INOA ODS², an ammonia-free in-salon haircolor that achieves the rich spectrum of shades. King's clients maintain the vibrancy and life of their color with the help of the new INOAColor Care line of protective shampoo, conditioner and revitalizing hair masque.

King says these hair color trends are currently most requested by his color-savvy clients:

Dip-Dyed Ombre. "What is trending is deep ombre that fades to light at the tips of hair," says King, of the newest rendition of the popular hair color trend taking the industry by storm.
Rocker-Chic Color. Today's most popular hair color shades are anything but ordinary. "Decadent hair color with vibrant highlighted streaks in shades like platinum, red, and purple are huge, and a fun way to experiment," says King.
Ornamental Braids. Braids have emerged as an artistic way of showing off rich color contrast. "French braids swept over the forehead and secured to the side are major, and fishtail braids are everywhere!" says King.

About L'Oreal Professionnel INOA ODS²and INOAColor Care

L'Oreal Professionnel INOA ODS²is luxuriously hydrating hair color that is free of ammonia.
INOA (Innovation NO Ammonia) an ammonia-free in-salon permanent haircolor system with patented Oil Delivery System ODS Technology has revolutionized professional permanent haircolor. The ODS Technology harnesses the power of oil to maximize color performance with no ammonia and no odor for optimum shine, infinite color power and six weeks of intense hydration and nutrition.

To get the most out of of your color, INOAColor Care provides 5x more nutrition to extend both the intensity and shine of your INOA-color results. The new haircare products are made with argan oil to maintain natural lipids on the outer layer of hair fiber for a smooth, shiny finish, as well as green tea extract for antioxidant power that nourishes and protects radiance and intensity of hair color

Choose from the INOAColor Care Sulfate-Free Shampoo (SRP $25/8.5 fl oz), INOAColor Care Conditioner (SRP $25/5.0 fl oz) and INOAColor Care Masque (SRP $33/6.7 fl oz)

availability: www.LPSalons.com
website: www.lorealprofessionnel-us.com
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twitter: @LorealProUS

SOURCE L’Oreal Professionnel