The Heat Is On: Smartfood® Popcorn Introduces New Flamin' Hot® White Cheddar Flavor

All-New Flamin' Hot® White Cheddar Flavor Available While Supplies Last

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Jul 02, 2019, 09:00 ET

PLANO, Texas, July 2, 2019 /PRNewswire/ -- Fans of Frito-Lay's Flamin' Hot® flavor offering will be fired up over the latest product to hit store shelves this month – new Smartfood® Flamin' Hot® White Cheddar Flavored Popcorn. The all-new flavor of America's favorite ready-to-eat* popcorn is already poppin' at Wal-Mart and Sam's Club before launching at retailers nationwide on July 8th.

The air-popped popcorn tossed in flavors of white cheddar cheese and plenty of Flamin' Hot® heat is the popcorn flavor you didn't even know you were waiting for, with 15g of whole grains per serving. With a light and airy crunch to each bite, every kernel is packed with the perfect combination of flavor and heat.

"We don't want people to get hot and bothered in their hunt for Smartfood® Flamin' Hot® White Cheddar, so following the June sneak peek at Wal-Mart it will be available nationwide," said Tracey Williams, senior marketing director, Frito-Lay North America. "We are delighted to provide an all-new, delicious snack to our customers looking for new ways to bring the heat."

Smartfood® Flamin' Hot® White Cheddar Flavored Popcorn is free of artificial flavors and contains no added MSG – fitting right in with Smartfood's long-standing commitment to using only high-quality, carefully selected and premium ingredients.

While supplies last, Smartfood® Flamin' Hot® White Cheddar Flavored Popcorn will be available through the summer at retailers searchable via the Store Locator at Smartfood.com. The new popcorn flavor is available in multiple sizes for all your snacking needs, whether on-the-go or entertaining at home. Suggested retail price ranges from $1.89 - $3.99.

Fans of the brand would also be smart to follow Smartfood on their social channels for new product news and other exciting announcements to come later this summer. For more information, visit www.instagram.com/SmartfoodPopcorn.

About Smartfood Popcorn
The Smartfood brand is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at twitter.com/fritolay.

About PepsiCo®
PepsiCo® products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay®, Gatorade®, Pepsi-Cola®, Quaker® and Tropicana®. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo® is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.

SOURCE PepsiCo