The Häagen-Dazs® Brand Calls for Limitless Ice Cream Creativity This National Ice Cream Day

OAKLAND, Calif., July 16, 2020 /PRNewswire/ -- Join the Häagen-Dazs® brand in celebrating National Ice Cream Day for a chance to win a completely customized fantasy ice cream flavor, handmade by the iconic brand. Häagen-Dazs® is known for transforming the finest ingredients into extraordinary experiences bite by bite – will your flavor be next?

Häagen-Dazs® kicked off the summer by celebrating its 60th birthday and thanking fans for their support over an incredible six decades. Now the brand is taking the celebration to the next level for National Ice Cream Day on July 19th!

On this delicious holiday, Häagen-Dazs® is launching the "Fantasy Flavor Scoop Off," an imaginative flavor idea contest. All ice cream aficionados are invited to share their most creative flavor ideas, inspired by their love of decadent Häagen-Dazs® ice cream.

Häagen-Dazs® is known for the passion it puts into crafting the perfect flavors and creamiest textures using only the finest ingredients. Because of this, the brand knows its fans have great taste – so they can't wait to hear your ideas for extraordinary new flavor innovations! Pineapple Lime? Coconut Horchata? Lavender and Rose Latte? Nothing is off limits! If your palate can dream it, Häagen-Dazs® wants to hear about it.

• Join the contest on Instagram. It's easy to enter!
• Follow Häagen-Dazs® on Instagram
• Look for our contest announcement post on National Ice Cream Day on Sunday, July 19th
• Share your most creative flavor idea in a single comment that starts with "My contest entry:" and tag a friend in the same comment
• Häagen-Dazs® will review each valid entry and select eight ideas to compete in the Fantasy Flavor Scoop Off bracket
• Check out the full Official Rules for details on entry requirements, eligibility, prize information and more! A link to the Official Rules can be found on Häagen-Dazs®'s Instagram profile starting July 19th.

For the creative flavor idealists who earn a spot in the Fantasy Flavor Scoop Off – there's a lot on the line. The last fan standing will receive a grand prize from the Häagen-Dazs® brand with 15 handmade cartons of the winning, customized fantasy flavor, 24 coupons for a year's worth of ice cream, Häagen-Dazs® swag like ice cream scoops, and the ultimate (and delicious) bragging rights.

The contest will be open for flavor idea submissions starting at 10:00 a.m. PT on National Ice Cream Day, July 19, 2020, and will remain open until July 22, 2020 at 11:59 p.m. PT.

Once all submissions are received, the Häagen-Dazs® brand will choose their top eight flavor ideas. Häagen-Dazs® will share the tournament bracket with the eight top flavor ideas on July 28, 2020 at 12:00 p.m. PT on Instagram. Fans following along can join the fun and vote for their favorite flavor ideas via the brand's Instagram stories! Public voting will remain open as the top eight concepts are narrowed down to four semi-finalists on July 29, 2020 and again as the top two flavors go head to head in a final round ending on July 30, 2020 at 9:59 p.m. PT. Fans can check back on July 31, 2020 to see the grand prize winner!

About HÄAGEN-DAZS®
Häagen-Dazs® was founded by Reuben Mattus in 1960 on a passion for transforming simple flavors and the finest ingredients possible into an extraordinary ice cream experience. True to tradition, the original super-premium brand is committed to using only the finest ingredients in crafting the world's finest ice cream. Today, the HÄAGEN-DAZS brand offers ice cream, non-dairy frozen dessert, sorbet and bars in more than 65 flavors available around the globe. For more information, please visit www.haagendazs.us. You can also check out the latest updates at facebook.com/HaagenDazsUS, on Instagram or Twitter (@HaagenDazs_US).

The HÄAGEN-DAZS® trademark is used under license. ©HDIP, Inc. 

NO PURCHASE NECESSARY. Open to legal residents of the 50 United States and DC, 18 years of age or older. Contest opens for submissions at 10:00:01 a.m. PT on 7/19/2020 and closes at 11:59:59 p.m. PT on 7/22/20. Official Rules. Void where prohibited. Sponsor: Dreyer's Grand Ice Cream Inc., 5929 College Ave., Oakland, CA  94618.

SOURCE Haagen-Dazs