The Grossman Group Announces New eBook: Reflect, Reimagine and Reboot Your Internal Communications Plan Through the Pandemic

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Oct 20, 2020, 08:37 ET

CHICAGO, Oct. 20, 2020 /PRNewswire/ -- Businesses have certainly been on a wild ride in 2020. With the pandemic and ensuing social unrest coupled with economic instability and ongoing health and safety concerns, many company leaders struggle to find new footing and a clear path forward, especially with so much uncertainty swirling around them.

Reflect, Reimagine & Reboot Your Internal Communications Plan Through the Pandemic

This time of uncertainty, however, has been a real opportunity for communicators, who find that their role has never been more important. The dramatic changes to business as usual in such a short time have handed communicators a crash course in determining what truly works and what's still needed to unite, engage and drive companies forward against their strategy.

To help communicators strategically respond to the rapidly evolving needs of their organizations, The Grossman Group, a Chicago-based leadership and communications consultancy, has released a new eBook, Reflect, Reimagine and Reboot Your Internal Communications Plan Through the Pandemic.

"In our work with leaders over the last several months, we've seen many companies dramatically shifting their priorities to meet the moment," says David Grossman, founder and CEO of The Grossman Group. "They need a new communications plan and strategy for the near future, and they need it yesterday. What we've tried to do through a series of online webinars and through our new eBook is to provide a quick and easily digestible framework to wisely reboot your communications strategy in short order."

The range of urgent new priorities for many companies is vast, Grossman says. For instance, in response to social unrest, many companies have made equity, diversity and inclusion a much bigger focus. Many more are also looking at new ways to connect and engage with employees working remotely or in challenging conditions inside factories, retail and healthcare settings. With the new priorities comes a real need to quickly shift the full communications strategy in response to the pressing needs of business today.

One key tool shared in the eBook is a new model created by The Grossman Group to guide leaders through a communications plan overhaul. The model is called the "3Rs Internal Communication Model," the "3Rs" for Reflect, Reimagine and Reboot. The model is designed to help leaders figure out what they've learned from the past year – what worked, what didn't, what's worth keeping, and what the organization needs in the future. From there, leaders can envision what's possible and create the ideal communications approach with an actionable plan.

The Grossman Group has already helped many organizations with this process, sometimes through a simple, facilitated half-day planning session that results in a new plan. In many cases, leaders have been pleasantly surprised to see how much a simple focus on strategic communications planning helps move their organization forward more confidently, Grossman says.

"Throughout the pandemic, we've heard a great many anecdotal stories about things that worked and things that didn't," he says. "It's so important to move beyond the anecdotal to arrive on a specific new approach that meets your individual needs today. It will undoubtedly lead to an even better approach and overall communications function that's fit for the future of business during the pandemic and beyond."

To download a free copy of the eBook, go here: https://www.yourthoughtpartner.com/reflect-reimagine-and-reboot-your-internal-communications-plan-ebook

About The Grossman Group
The Grossman Group is an award-winning Chicago-based communications consultancy focusing on organizational consulting, strategic leadership development and internal communication. A certified diversity supplier, The Grossman Group works closely with Fortune 500 companies and other organizations including Amazon, Astellas, Hillrom, Lockheed Martin, McDonald's, Sage Therapeutics and Tecomet, among others.

About David Grossman
A leading consultant, speaker and author, David Grossman ABC, APR, Fellow PRSA, CSP is one of America's foremost authorities on communication and leadership inside organizations. He is Founder and CEO of The Grossman Group, an award-winning Chicago-based leadership and communications consultancy that focuses on organizational consulting, strategic leadership development and internal communications for Fortune 500 clients. A frequent media source, David provides expert commentary and analysis on employee and leadership issues. He's been featured on "NBC Nightly News," WSJ.com, Today.com, in the Chicago Tribune, the World Economic Forum, LA Times, and CBS MoneyWatch, among others. His latest book "No Cape Needed: The Simplest, Smartest, Fastest Steps To Improve How You Communicate By Leaps and Bounds" recently won the Pinnacle Book Award for the "Best in Business" category and the Beverly Hills International Book Award's President's award.