The Global Fund and Lahey Clinic Win Ektron 2011 Site of the Year Award

LAS VEGAS, Nov. 8, 2011 /PRNewswire/ -- Ektron, empowering organizations to fully realize their websites' marketing and revenue-generating potential, today named The Global Fund to Fight AIDS, Tuberculosis and Malaria (http://www.theglobalfund.org) and Lahey Clinic (http://www.lahey.org) as  co-recipients of the Ektron 2011 Site of the Year award.

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Awarded at Ektron's customer and partner conference, Synergy 2011, the Ektron Site of the Year acknowledges innovative uses of the Ektron platform by organizations that are creating, managing and delivering all forms of content – text, video, social media and more – to provide personalized, engaging experiences for their online audiences.

"Ektron has helped us build a 21st century online communications culture," said John Busch, Manager, Online Communications, at The Global Fund.  "Through Ektron, The Global Fund is creating increased ownership and accountability towards our organizational communications objectives and a faster, more efficient and better structured dissemination solution for key messages to our target audiences."

Based in Geneva, The Global Fund to Fight AIDS, Tuberculosis and Malaria mission is to dramatically increase resources to fight three of the world's most devastating diseases, and to direct those resources to areas of the greatest need.  The Global fund noted the website's main objective is to, "... attract quality traffic to make the Global Fund's work more transparent to its key stakeholders along with a wider global audience, and address critical business issues including providing a consistent and comprehensive user experience across the site in multiple languages and for multi-channel publishing."  The Global Fund cites content publishing efficiency up by 30 percent, productivity increases of up to 40 percent and content quality up by 35 percent through its Ektron implementation.

Lahey Clinic is a Massachusetts-based, physician-led, non-profit group practice with nearly 450 physicians and more than 4,000 nurses, therapists and other support staff.  Lahey decided to implement video as a critical component of their content strategy.  Their goals included increasing market share with social media, creating value by connecting the Lahey story to customer needs and enhancing Lahey's brand image.

"The Ektron professional service team has become an integral extension of our web team supporting www.Lahey.org on various platforms," said Scott V. Hartman, Vice President, Communications & Marketing, Lahey Clinic.  "From strategic planning to implementation, Ektron is a responsive and real partner in helping Lahey Clinic deliver positive interactions to the patients and community that we serve."      

About Ektron 

Ektron simplifies the creation, management and delivery of digital experiences for global organizations that are looking to drive revenue growth and improve customer satisfaction.  Ektron software powers corporate websites, extranets, intranet portals and social communities.  Ektron helps companies deliver customer experiences to their audiences through all digital channels – including websites, mobile devices and social networks – by using content to engage consumers, drive business outcomes and further revenue growth. Headquartered in Nashua, New Hampshire, with offices in Australia, Canada and the United Kingdom, Ektron has thousands of worldwide customers including:  Kodak, Las Vegas Sands, Microsoft, NASDAQ and National Health Services UK. For more information, please visit www.ektron.com, www.ektron.co.uk or www.ektron.com.au. 

SOURCE Ektron

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