The Future of Search Marketing Examined in Location3 Media White Paper

DENVER, July 25, 2013 /PRNewswire/ -- Accurately predicting which technologies, channels and strategies succeed in the future has a profound impact on marketers seeking to allocate their resources and marketing dollars more effectively. Location3 Media explores today's trends in The Future of Search, the company's latest white paper. The new white paper provides in-depth insight from leading industry experts into the trends and services that will impact profitability and drive future growth.

"Analytics is evolving to a level where attribution will provide greater insight into consumer behavior, shedding new light on potential marketing opportunities. In parallel, there's a growing need to drive more useful content, beyond what's merely relevant. This next evolution should see marketers in a better position to evaluate media and social channel value, allocate the appropriate dollars, and realize a more seamless path to purchase," said John Harris, Chief Strategy Officer at Location3.

Examples of future growth drivers include the search industry trending toward providing more local search information, based on a person's actual surroundings. Subsequently, mobile, local and social marketing will take a preeminent role as a result. The Future of Search demonstrates how the macro trend of increased localization and community will impact the trajectory of the digital marketing world. The new white paper provides real world examples along with practical tips to capitalize on search marketing as it becomes increasingly more useful, more traceable and more local.

For more information about Location3 Media contact Josh Allen: jallen-at-location3.com | 720.763.3151

About Location3 Media
Location3 is a digital marketing partner built to improve the findability and performance of consumer and multi-unit retail brands through enterprise-level and local digital marketing solutions. Founded in 1999 and located in the heart of Denver, Location3 has a staff of 90 full-time employees who service global, national and local brands.  More than half of Location3's client base has worked with the agency for at least three years, as Location3 improves the findability and performance of every client they partner with.

SOURCE Location3 Media