The FRS Company Exposes Moms' Dependence On Caffeinated Beverages

FOSTER CITY, Calif., Sept. 13, 2012 /PRNewswire/ -- Motherhood is the ultimate endurance sport, requiring incredible stamina, energy and dedication. While moms focus on keeping their families healthy and strong, the majority fall short when it comes to fueling their own bodies. A national survey commissioned by FRS found that the number one obstacle moms face is a lack of energy, and to help them get through the day, most turn to beverages loaded with caffeine and sugar. 

(Photo:  http://photos.prnewswire.com/prnh/20120913/NY73712 )

The survey, conducted by Wakefield Research, revealed several surprising insights:

• The number one obstacle moms face is a lack of energy (44%), more than housework (24%) and family schedules (12%) combined
• More than three in five (62%) mothers turn to coffee and other caffeinated beverages – instead of healthier alternatives – to fuel their busy days
• Nearly four in five moms rely on caffeine specifically for an energy boost
• Almost 25 percent of moms say they need four or more caffeinated drinks to get through a full day

According to experts, the stimulants in most traditional energy drinks do not provide energy. Rather, they use energy by producing a stress response in the body to create an illusion of increased endurance, and ultimately make the body more tired. Additionally, experts say the effects of combining caffeine and sugar, found in many energy drinks, can cause a crash in blood sugar levels and an imbalance in glucose levels.¹

Christie Rampone is a mother of two small children, a three-time gold medalist and Captain of the U.S Women's Soccer Team. As an FRS athlete, she seeks out healthy ingredients that provide sustained energy and performance, without the crash associated with caffeine and sugar. 

"With my practice and competition schedule, I don't want to sacrifice the time I have with my kids and family because of low energy," said Rampone. "Choosing the right products to fuel my body is an absolute must, and FRS gives me sustained energy to help keep me healthy and balanced. The FRS patented blend of quercetin and essential vitamins, along with a healthy diet, provide me with the natural energy and endurance I need on and off the field."

Other key findings of the survey further revealed that low energy levels may be a strong contributing factor to why moms feel they cannot perform at their best:

Hall of Fame, or Hall of Shame. The survey found that 86 percent of moms admit to committing at least one "mom foul." Whether it's turning on the TV to distract the kids (69%), "helping" a little too much with the kids' homework (38%), or pressing the delete button on perfectly fine family photos because mom didn't look her best (25%).

Friendly competition. While a majority of moms (91%) agree they would be the head coach if their family was a sports team, they still must defend their title. Nearly one in three moms (30%) view other parents as their biggest competition, and 24 percent view their own mothers as rivals. However, just 11 percent view their mother-in-laws as competitors.

Do as I say, not as I do. Mothers like to nag their kids about eating nutritious foods, but 41 percent say their children are the number one people to tempt them to indulge in unhealthy foods.

What would you sacrifice in exchange for an extra hour in the day? Moms are willing to give up a lot to get some extra time. For an extra hour each day, mothers admit they would be willing to give up wine (39%), makeup (36%) and sex (32%) for an entire month!

For more information about FRS, to receive a free ten-day sample pack, and to view the full survey results, please visit www.allperformancemoms.com.

About The FRS Company
The FRS Company produces a full line of Healthy Performance™ products, including ready-to-drink beverages, chews, powdered drink mixes, shots and concentrates. FRS products use the super antioxidant quercetin, found naturally in many fruits and vegetables, which has been shown in multiple clinical trials to provide sustained energy, increased endurance, and immune system support. Originally developed by a team of health scientists for chemotherapy patients, FRS products are now championed by some of the world's most elite athletes, such as seven-time Tour de France winner Lance Armstrong, NFL star Tim Tebow, Captain of the US Women's National Soccer Team Christie Rampone and over 20 professional sports teams. The venture capital and private equity firm, Oak Investment Partners, is a major investor in the company.  FRS products are available online or at major retail stores nationwide. For a free trial of the product, visit www.FRS.com.

Methodological Notes:
The FRS Survey was conducted by Wakefield Research among 1,000 nationally representative American mothers, ages 18 and older, with children ages 17 and under living in the home, between May 31^st and June 7^th, 2012, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. population of mothers ages 18 and older.

Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular survey, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with all persons in the universe represented by the sample.

¹ Livestrong.com

SOURCE The FRS Company

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