The Freedonia Group's National Online Consumer Survey Reveals Big Changes in Wipes Usage

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May 14, 2020, 09:37 ET

CLEVELAND, May 14, 2020 /PRNewswire/ -- Prior to the coronavirus pandemic, disinfecting wipes weren't a high priority repeat shopping item for most households. According to data from The Freedonia Group's National Online Consumer Survey conducted in July-August 2019, only 38% of respondents reported buying surface cleaning wipes (disinfecting or otherwise) more than once in the previous 12 months.

But times have changed.

Disinfecting wipes during this coronavirus pandemic have become a particularly hot object. They are a convenient cleaning option at a time when many people find themselves cleaning surfaces at home or at work multiple times a day. The Freedonia Group's newest National Online Consumer Survey conducted in April-May 2020 resulted in 62% of respondents reported buying surface cleaning wipes (disinfecting or otherwise) more than once in the previous 12 months.

This big shift in new consumer demand was on top of increased use by existing wipes users at home and heightened demand from places such as commercial businesses, factories, retail stores, hospitals, and eldercare facilities.

So why is it getting easier to find toilet paper and hand sanitizer, but not disinfecting wipes? The spike in use was bigger and the barriers to entry are higher. Read more…

See the full entry Why Are Disinfecting Wipes Still So Hard To Find? here: https://www.freedoniagroup.com/Content/COVID-19-Economic-Impact-Tracker

Click here for the complete study with demand trends and forecasts: Wipes.

About The Freedonia Group – The Freedonia Group, a division of MarketResearch.com, is a leading international industrial research company publishing more than 100 studies annually. Since 1985 we have provided research to customers ranging in size from global conglomerates to one-person consulting firms. More than 90% of the industrial companies in the Fortune 500 use Freedonia Group research to help with their strategic planning. Each study includes product and market analyses and forecasts, in-depth discussions of important industry trends, and market share information. Studies can be purchased at www.freedoniagroup.com and are also available on www.marketresearch.com and www.profound.com.

Press Contact:
Corinne Gangloff
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SOURCE The Freedonia Group