The Emerging Trend of Content PR and its impact on Marketing & PR Tactics

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- The extension of content marketing principles to modern public relations practices has spurred an emerging trend called Content PR.  Marrying the core objectives of PR - brand storytelling, relationship building and influencing opinions - with the ongoing creation of compelling content that represents an organization's voice, provides value and ignites audience interaction, Content PR adds greater context to both disciplines.

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Through a realignment of traditional communications tactics and heightened collaboration among departments, Content PR can cast a wide net of opportunities for a brand or organization and help deliver stronger business results.  To understand the genesis of Content PR, how it works, applicable strategies and tactics and some examples of Content PR, read the Beyond PR post, "An Emerging PR Trend: Content PR Strategy & Tactics," as well as the accompanying infographic. 

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PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

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