The Coffee Bean & Tea Leaf® Parlays Consumer Enthusiasm for its CBTL® Single Serve System Into Aisles of Three New Retail Giants

Pedigreed Coffee & Tea Brand Signs Up Target, Macy's & Dillard's to Distribute its Red-Hot Single Serve Beverage System

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Feb 13, 2012, 01:24 ET

LOS ANGELES, Feb. 13, 2012 /PRNewswire/ -- The CBTL® single serve beverage system by The Coffee Bean & Tea Leaf® has been wowing customers and critics alike since it was launched just over a year ago. As the only single serve system that offers customers the opportunity to make delicious espresso, coffee, and tea beverages at home, from an expert in all three, the CBTL® system has attracted the attention of retailers looking to provide the unique coffee house experience which The Coffee Bean & Tea Leaf® is known for to their customers.

The Coffee Bean & Tea Leaf® announced today that three new retailers will offer the CBTL® system to their customers: Target, Macy's and Dillard's. The launch at Target also marks the debut of the new CBTL® Briosa model machine. Value priced at $119, it joins the current Americano model to provide consumers shopping at these retailers even more options.

With the CBTL® system, customers can re-create their favorite The Coffee Bean & Tea Leaf® authentic espresso, coffee, tea and specialty beverages at home – with just one touch of a button. The stylish CBTL® system comes in a variety of machine models and colors, each featuring a twin pressure system that allows the machine to reach the high pressure needed to make authentic espresso and lower pressure for perfectly brewed coffee and tea. With its sleek Italian design based on the Caffitaly System technology and premium features, this multi-tasker is a welcome addition to any countertop.

"We have been delighted with the way consumers have embraced the CBTL® system," said Mel Elias, President & CEO of The Coffee Bean & Tea Leaf®. "And now we are so happy to have such major retailers as Target, Macy's and Dillard's take notice of the popularity CBTL® has achieved and agree to carry the line, making it easier for consumers to bring the experience of our cafe beverages into their homes."

The CBTL® system is designed to be used exclusively with CBTL® capsules, which feature The Coffee Bean & Tea Leaf® hand-selected premium espresso, coffee and hand-plucked whole leaf tea. Available in twenty varieties – with more on the way – each CBTL® capsule is hermetically sealed to prolong freshness and preserve the delicate aromas, and features an internal two-filter system to ensure evenly balanced extraction and optimal flavor.

ABOUT THE COFFEE BEAN & TEA LEAF®
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For nearly 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® beverage. The company has grown to be an international icon and currently has more than 800 stores in 22 countries. In 2010, The Coffee Bean & Tea Leaf® launched the CBTL® Single Serve Beverage System that allows consumers to make their favorite espresso, brewed coffee, tea and specialty beverages at home, at the touch of a button. In addition to selling the system in The Coffee Bean & Tea Leaf® stores and online at cbtl.com, The Coffee Bean & Tea Leaf® has teamed with Sensio Inc., a leading manufacturer and distributor of small kitchen appliances, to distribute the CBTL®System in U.S. department stores, mass, discount and big box retailers as well as home shopping networks. For more information, visit www.cbtl.com or www.facebook.com/cbtl.