The CementBloc Wins Gold and Two Silver Advertising Awards at the 2012 MM&M Awards

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Oct 11, 2012, 12:12 ET

NEW YORK, Oct. 11, 2012 /PRNewswire/ -- The CementBloc, a leading multichannel health and wellness creative agency headquartered in New York, was honored last night with 3 wins at the Medical Marketing and Media Awards. The MM&M Awards are a premier industry event that annually recognizes creativity and marketing effectiveness in healthcare.

The CementBloc won both Gold for Best Single Professional Advertisement and Silver for Best Professional Print Campaign for New Launches for their work on Gralise for Depomed. Additionally, the agency received Silver for Best Corporate Marketing Campaign for the agency's work on behalf of The Coore Foundation, supporting the Grow Sole Project. These accolades were the result of two comprehensive rounds of scoring by more than 100 independent industry judges. The CementBloc was distinguished as one of five finalists in each of these three categories.

"It's truly exciting to be able to create ideas that can make a meaningful difference in the lives of our customers. It's even more so when you are recognized by your industry for them," said Elizabeth Elfenbein, Partner, Creative at The CementBloc.

Through the creation of the iconic Pain Doll, the Gralise campaign personifies the reality faced by patients with postherpetic neuralgia. The campaign simultaneously telegraphs both the patients' pain and the unique control offered by Gralise, all in a single image.

For the Grow Sole Project, The CementBloc helped Girls Right of Way, a nonprofit organization supported by The Coore Foundation, get gently worn shoes out of the closets of people who are not wearing them anymore and onto the feet of deserving children in developing countries. The Grow Sole campaign merged the idea of shoes with soulfulness in true "360" fashion, appearing on environmental posters, print ads, postcards, Facebook, YouTube, Twitter and Flickr as well as on giant shoe donation bins distributed around the world.

About The CementBloc: The CementBloc is a leading multichannel healthwellness creative agency based in New York. Founded in 2000 by Susan Miller Viray and Rico Viray, The CementBloc is also a founding member of Indigenus, an independent global network of entrepreneurial healthcare creative agencies.

www.thecementbloc.com

SOURCE The CementBloc