The Buddy Group Named Digital Agency of Record for Lynx Professional Grills

IRVINE, Calif., April 3, 2013 /PRNewswire/ -- Luxury outdoor grilling company Lynx Professional Grills has named digital engagement agency The Buddy Group as its Digital Agency of Record for both its flagship Lynx Grills and its recently announced Sedona grill line.

Lynx Grills will tap The Buddy Group to define Lynx Grills' digital marketing strategy — translating that strategy into engagement across search, online video, blogger outreach and social such as YouTube, Facebook, Twitter and other consumer technology platforms.  This partnership highlights The Buddy Group's position as a market leader in creating compelling and relevant experiences across the one-foot (mobile/tablet), three-foot (desktop) and ten-foot (connectedTV) ecosystem. The Buddy Group experience at the intersection of storytelling, marketing and technology will be used to tell Lynx's story of: White-glove, quality engineering; Outdoor cooking innovation; And, listening to consumer insights

"We're thrilled to extend our relationship with The Buddy Group as Lynx grows our brand and builds deeper relationships digitally," said Jim Buch, CEO of Lynx. "The Buddy Group has a track record of delivering engaging stories and marketing solutions. We're excited to have them as part of our extended Lynx family."

Lynx Grills' dedication to innovation has resulted in such advances as Lynx's hood assist kit, which makes lifting and lowering the grill's hood effortless; the Lynx ProSear variable infrared burner; and the use of cast brass burners for holding and radiating high temperatures. Lynx outdoor kitchen products embrace fine, handmade craftsmanship, and the company is proud of its highly trained employees who have developed their skills over many years of employment with Lynx Grills.

"Lynx Grills are in a fantastic position to capitalize on their long history of delivering quality products to their most discerning customers. We are excited to help tell their truly inspirational brand story," said Pete Deutschman, CEO of The Buddy Group. "Lynx has a culture of innovation and it is my experience that product innovators translate to memorable and authentic online brands." http://www.facebook.com/LynxProfessionalGrills

About The Buddy Group
The Buddy Group is a West Coast-based digital engagement agency that strategizes, creates, distributes and manages digital content for brands of all sizes. As a full-service agency, The Buddy Group operates at the convergence point of marketing, storytelling and technology for clients such as AARP, Epson, Western Digital, King's Hawaiian Bread, Pentel, EKOCYCLE, YouTube and CO-OP Financial Services.

The Buddy Group provides clients with a wide variety of services including digital strategy, social platform management, consumer experience, video creation, content distribution and more.  Since the agency's launch in 2005, The Buddy Group has leveraged its expertise in more than 1000 project launches, deployed across mobile, web and connected television, or as its known by the agency, the Connected14.  Learn more at TheBuddyGroup.com and Connected14.com.

Press Contact:
Pete Deutschman
CEO, The Buddy Group
(949) 468-0043

SOURCE The Buddy Group