The Bradford Exchange Gives Times Square the Royal Treatment

NILES, Ill., May 31, 2011 /PRNewswire/ -- The Bradford Exchange's royal wedding commemorative products are now being advertised on a video billboard in the heart of New York's Times Square, giving the Chicago-area direct mail company a high-profile presence in one of the busiest places in the world!

The ads will feature the company's "Royal Inspiration" Ring, a replica of the famous blue sapphire engagement ring, and the Princess Kate "Royal Elegance" Bride Doll, a hand-painted, porcelain collector's doll from Ashton-Drake Galleries, a division of The Bradford Exchange.

The solid sterling silver ring, crafted of Bradford's exclusive Diamonesk™ simulated sapphire and simulated diamonds, is considered to be the most authentic replica of this famous piece of jewelry. It has been featured on various national television programs and is already a huge hit with customers. The bride doll is also in great demand, largely due to the authenticity of the doll's detailed look -- a look that was created on the spot in the company's home office the morning of the wedding. Orders started flooding the website that same day.

The Times Square ads are currently being displayed on the CBS "Super Screen" at 42nd St. between 7th and 8th Ave. in the heart of the Times Square Plaza. The ads began running Tuesday, May 24th and will continue running every hour through Tuesday, July 5th. It is estimated that 1.6 million people pass through Time Square each day. And now every one of them can see how to own a captivating piece of royal history!

For over four decades, The Bradford Exchange has been recognized as a premier source for unique art-based collectibles, limited editions and fine gifts. Product lines include fine jewelry, apparel, dolls and a wide variety of collectibles. The company is committed to providing its customers with a purchase that is meaningful to them in some way -- whether it be an expression of their own personal history, a personalized celebration of family members, a commemoration of a special person or event -- or simply makes them happy. The Royal Wedding collectibles speak to those customers who not only love the romance of William and Kate's story but want to feel like they "own" a piece of history -- especially one that symbolizes hope and joy.

In addition to the two featured products, The Bradford Exchange offers additional replica jewelry and collectibles featuring the royal couple. For more information on the Royal Wedding products, visit http://www.bradfordexchange.com. You can also visit us on Facebook, find us on Twitter or scan our QR code on the ad for immediate web access to our products.

Click here to view the Billboard ad!

Billboard image: http://www.ereleases.com/pic/Bradford-Exchange-billboard.jpg

Logo: http://www.ereleases.com/pic/Bradford-Exchange-logo.jpg

Check out The Bradford Exchange with these links below:

http://www.bradfordexchange.com/

http://www.bradfordexchange.com/service/about-us.html

http://www.facebook.com/BradfordExchange

http://twitter.com/BradfordEx

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE The Bradford Exchange