The B2B Executive Playbook Ranks as #1 Best Selling Business Book on Amazon the Week of January 9, 2012

DAYTON, Ohio, Jan. 17, 2012 /PRNewswire/ -- Business-to-business (B2B) companies fundamentally differ from business-to-consumer (B2C) companies.  Without clear understanding of the unique disparity, B2B leaders far too often apply B2C strategies and tactics in their companies and produce disappointing, even disastrous results.

B2B success requires a completely different playbook.  In this seminal book, Sean Geehan draws upon over 20 years of experience to outline the proven characteristics of successful B2B companies and the strategies they must adopt in order to thrive.  As Geehan uncovers, the fate of B2B companies rests in the hands of just a few people.  He reveals who they are and how they can drive sustainable, predictable, and profitable growth in your company.  

This extraordinary book is an invaluable resource for executives in small, medium, and global B2B companies.  The B2B Executive Playbook showcases case studies and research from market-leading B2B companies, including HCL Technologies, Harris Broadcast Communications, Crown Partners, Henny Penny, Springer Science+Business Media, Wells Fargo, Intesource, Oracle, and more. 

The B2B Executive Playbook is a must read if:

• Your company has lost or is at risk of losing top customers
• Margins are threatened or eroding
• New products are falling short of their revenue, margin, or market-share goals
• Relationships with real decision makers at the most important customers are poorly developed
• Strategic planning meetings are unproductive or frustrating
• Branding and marketing initiatives have fallen flat
• The senior executive team disagrees on how to move the company forward

About Geehan Group
The Geehan Group's proven methodologies and experienced team connect B2B executives directly to their strategic customer groups and market opportunities.  Geehan designs and executes programs which have provided B2B companies all over the world with the keys to sustainable, predictable, and profitable growth.

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SOURCE Geehan Group