The Allstate Foundation, Unilever, Walgreens and Microsoft Help Bring World's Largest Youth Empowerment Event - WE Day - to New York

NEW YORK, Feb. 15, 2017 /PRNewswire/ -- Today, WE Day, a series of life-changing stadium-sized events that take place around the world to celebrate the power of community service, announced its expansion to the tri-state area this spring. The first-ever WE Day event in New York, WE Day New York Welcome, will take place on April 6, 2017 at Radio City Music Hall in Manhattan.  Alongside partners, led by Co-Title Sponsors The Allstate Foundation, Unilever, Walgreens and Microsoft, WE Day New York Welcome will unite more than 6,000 students and educators, alongside inspirational speakers and world-renowned performers, to celebrate their commitment to taking action on issues in their own backyard and global causes that they care about.

WE Day events bring people together, filling stadiums around the globe to experience the greatest classroom in the world for a full-day, live event. People can't buy a ticket to WE Day—it is free of charge to the thousands of students and educators in attendance who earn their entry through service, by taking action on one local and one global cause of their choice.

"When young people are given the tools, resources and inspiration to take action on issues they care about, they have the confidence and power to change the world," said Craig Kielburger, co-founder of WE. "Thanks to the support of our Co-Title Sponsors, The Allstate Foundation, Unilever, Walgreens and Microsoft, WE is excited to bring WE Day to New York and celebrate the incredible actions that students from across the tri-state area are taking to make a difference not only in their own communities, but across the country and around the world."

Organizations that give back to their communities help empower young people and support them on their journey to create impactful action and become lifelong world-changers. The continued commitment and contributions from these partners has aided in expanding the reach of WE programs both at home and overseas—offering support, resources and inspiration for young people to become leaders of tomorrow.

• The Allstate Foundation emboldens future generations with the strength, confidence and skills to rise up as leaders and realize their full potential—and aims to show the world that good starts young.
• Unilever is committed to creating a bright future for tomorrow's leaders by championing the power of collective action—because together we can take small actions that create a big difference.
• Walgreens community development efforts focus on a variety of areas including allowing young people the opportunity to reach their full potential wherever they are in the world.
• Microsoft is proud to empower young people—in New York and around the world— with the resources, skills, and inspiration they need to create a more inclusive world. 

WE Day is part of WE—an organization that brings people together and gives them the tools to change the world locally and globally, achieving transformative outcomes for themselves and others. WE Day engages students of all socioeconomic backgrounds through WE Schools, a yearlong educational program that provides schools and community groups with educational resources and student-led campaigns designed to enhance a school's existing social initiatives or spark new ones. WE Schools encourages students to further their curricular learning and develop life skills for success. Young people are challenged to research and make an impact on at least one local and one global issue, supported with curricular resources, service campaigns and mentorship programs to help them become change-makers.

In a 2015 study, current and former WE Schools participants were 2.5 times more likely to have a long term commitment to a social cause, 2.3 times more likely to use their professional skills to solve social problems and 1.2 times more likely to report that they had voted in the prior election than their non-participant peers. A global movement of 2.4 million young people strong, youth involved in the WE Movement have raised $79 million for more than 6,500 local and global organizations, volunteered 27.6 million hours for local and global causes and collected over 9.8 million pounds of food through service learning programs and campaigns.

Anyone can find their place with WE and commit to making a change in the world. The first step is to take the WE Pledge at WE.org. By taking the pledge, participants are joining the WE Community and making a commitment to live WE every day. For every pledge taken on WE.org, $10 will be donated to local and global programs.

WE Day NY Welcome will be followed in the evening by WE Day NY Welcome: Friends & Family, made possible by generous partners, including, Co-Title Sponsors, The Allstate Foundation, Unilever, Walgreens, and Microsoft. The evening show will provide a unique opportunity for friends, families and community partners come together for a special WE Day experience.  Bringing together inspirational speakers and world leaders to share their stories of positive change, WE Day NY Welcome: Friends & Family aims to empower individuals of all ages to come together with their families and friends to make a difference in their communities and around the world.

The initial lineup of speakers and performers for WE Day New York Welcome and WE Day NY Welcome: Friends & Family will be released on March 14, 2017.

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About WE Day
WE Day is part of WE—an organization that brings people together and gives them the tools to change the world. A unique family of organizations, WE is made up of WE Charity, empowering change with resources that create sustainable impact, and ME to WE, a social enterprise that creates socially conscious products and experiences that allow people to do good through their everyday choices. The celebration of that change happens at WE Day—inspiring stadium-sized life-changing events that take place around the world. You can't buy a ticket to WE Day—young people earn their entry by taking action on one local and one global cause. WE Day unites world-renowned speakers, presenters and award-winning performers with thousands of young people and families to celebrate and inspire another year of incredible change. This year alone over 200,000 young people will come together in 16 stadium gatherings across the U.S., Canada, and U.K. to take part in this unprecedented educational initiative.

A global movement of 2.4 million young people strong, youth involved with WE have raised $62 million for more than 2,400 local and global organizations, volunteered 19.9 million hours for local and global causes and collected over 7.6 million pounds of food through service learning programs and campaigns. WE was founded more than 20 years ago by humanitarians, activists and social entrepreneurs, brothers Craig and Marc Kielburger. Learn more at WE.org.

About The Allstate Foundation
www.AllstateFoundation.org/GoodStartsYoung

About Unilever 
www.unileverusa.com 

About Walgreens
www.walgreens.com

About Microsoft
www.Microsoft.com

For more information on WE Day or to request an interview, please contact:

Camila Ossa
Associate Director, Public Relations, WE Day
1-416-885-5522 
[email protected]

Kendra Thompson
Associate Director, Public Relations, WE Day
1-647-607-9564
[email protected]

SOURCE WE Day

Related Links

https://www.we.org

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