The ADVERTISING Club of New York Presents 2014 Media:NOW Conference - Inspired Leadership, Accelerated Innovation

NEW YORK, April 10, 2014 /PRNewswire/ -- The ADVERTISING Club of New York, the industry's leading professional organization representing the vision and mission of the global advertising community across crafts, today will present Media:NOW – Inspired Leadership, Accelerated Innovation from 8:00 a.m. to 12:30 p.m. at Pier Sixty located at Chelsea Piers in New York City.

Sponsored by Tongal, Tremor Video, Turner, Yahoo and Uber, the one-day conference will feature presentations and discussions with thought leaders who are accelerating innovation in product, performance and creativity, bringing forward new product offerings, radical go-to market strategies, untapped markets and unexpected applications. Media:NOW will open with a brand Q&A with John Costello, President, Global Marketing & Innovation, Dunkin' Brands, conducted by Bob Liodice, President & CEO, ANA; and will conclude with a Q&A with Nadine McHugh, VP of Global Integrated Media Communications, Colgate-Palmolive, conducted by Meredith Levien, EVP of Advertising, The New York Times.

"In a marketplace that's constantly being upended and reinvented, we're excited to bring together some of the most brilliant change agents in the industry to address the future of the media business," said Gina Grillo, President and CEO, The ADVERTISING Club of New York. "From programmatic and native ads to product innovation and technology, Media:NOW will explore some of the biggest trends and issues in media, and focus on how we can all work together to create positive change and growth in our industry."

Highlighting the conference will be three panel discussions, including: 

• Masters of Change – Moderated by Suzanne Vranica, Advertising Editor, The Wall Street Journal. Speakers include:
  • JR Badian, VP US Digital Marketing & Social Media, MasterCard
  • Bonin Bough, VP, Global Media & Consumer Engagement, Mondelez International
  • Ned Brody, Head of Americas, Yahoo
  • Michael Clinton, President, Marketing, Publishing Director, Hearst Magazines
  • Bill Koenigsberg, President, CEO & Founder, Horizon Media
• Changing Paradigms in Media Investment – Moderated by Martin Cass, CEO, Assembly and MDC Media Partners. Speakers include:
  • Dave Morgan, CEO, Simulmedia
  • Gary Reisman, CEO, Leap Media Investments
  • Jay Sears, SVP Marketplace Development, Rubicon Project
  • Adam Solomon, Vice President, Digital Ad Products and Revenue Operations, Time Inc.
  • Lauren Wiener, President, Global Sales & Marketing, Tremor Video
• Creative Thinking & Cool Things: Technology's Impact on Brand/Media/Consumer Relationships – Moderated by Michael Kassan, Chairman, CEO, MediaLink. Speakers include:
  • Janet Balis, Partner & Chief Revenue Officer, betaworks      
  • Mark Burrell, Co-Founder, Tongal     
  • Ben Malbon, Director, Creative Partnerships, Google           
  • David Rolfe, EVP, Director of Integrated Production, BBDO New York    
  • Johnny Vulkan, Founding Partner, Anomaly

In addition, The AD Club will reveal the winners of the Action Award, which recognizes the champions who honor and advocate diversity and inclusion in the industry.

The AD Club has partnered with Uber to provide new Uber users a free ride (up to $25) to or from Media:NOW. Already riding with Uber? Receive 10% off your ride the day of the event.

To register to attend, please visit http://www.theadvertisingclub.org/content/medianow or contact Sydney Diana of The AD Club at [email protected].

Tweet your questions and thoughts in advance to @ADClubNY using #MediaNow.

About The ADVERTISING Club of New York
The ADVERTISING Club of New York is the advertising industry's leading organization, providing members access to a network of thought leaders, the fuel for creativity, greater diversity, and the best training for professional development. The AD Club represents the vision and mission of a vibrant international advertising community across crafts, uniting professionals around a shared experience and passion in the name of exchanging ideas and best practices for business. www.theadvertisingclub.org

SOURCE The ADVERTISING Club of New York

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