The Advent of Aromatherapy Re-Creating Demand for Home Fragrances, Total Spending in the Home Fragrance Market to Reach Almost USD 12 Billion by 2028 - Arizton

CHICAGO, April 5, 2023 /PRNewswire/ -- According to Arizton's latest research report, the home fragrance market will grow at a CAGR of 4.54% from 2022-2028.

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Millennials and Gen Z consumers focus on wellness products to improve their health and homes. Gen Z and millennials desire products tailored to individual needs. Therefore, this creates an opportunity for the market players to deliver products according to consumer needs and contribute to market growth.

Millennials seek transparency and authenticity and embrace individuality. Gen Z and millennial populations desire products tailored to individual preferences. According to a Forbes report, around 23% of consumers would try a more expensive product with a unique aroma. Fragrances, such as saffron and cannabis, meet such demand. Gen Z and millennial populations curate fragrance wardrobes that reflect their personalities and moods.

Furthermore, the populations are more focused on leading a healthy lifestyle and supporting eco-friendly products than previous generations. For instance, essential oils can comprise natural and synthetic fragrances. Therefore, brands that employ 100% natural scents appeal more to consumers. The popularity of home fragrance products among Gen Zs and millennials is anticipated to contribute to the growth of the global home fragrance market in the upcoming years.

HOME FRAGRANCE MARKET REPORT SCOPE

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Leading companies are expected to launch new and advanced products to strengthen their portfolios and cater to the market's requirements. Manufacturers are using multiple business models to capture the market share. For instance, Newell Brands, a global consumer goods organization, launched Friday Collective, a new brand. The brand comprises a comprehensive range of scented candles with several fragrance combinations. However, M&As are the most popular in the global home fragrance market. Home fragrance products help mask odors and help with the mental well-being of consumers. Consumers prefer personalized products. Therefore, this creates huge opportunities for market players to develop products fulfilling consumers' demands.

ADVENT OF AROMATHERAPY CREATING MARKET OPPORTUNITIES

Aromatherapy methods expanded significantly over the past few years, with several consumers using different medicinal therapies, varying from mental health to skincare. Aromatherapy is the practice of employing oils for therapeutic benefits. Lighting a candle is one of the easiest ways to scent a room and create a relaxing environment. Candles can be used to create a soothing atmosphere or in meditation. In addition, they relax the nervous system and reduce anxiety. Essential oils are used in the candle-making process, which benefits consumers' physical and mental health when inhaled. Sandalwood, blue spruce, mandarin, orange, lavender, chamomile, and frankincense are the most common fragrances used. Aromatherapy helps in easing stress, depression, and anxiety and boosts the feeling of relaxation, and improves sleep. Therefore, the increasing adoption of aromatherapy is pushing the demand for home fragrance products in the global market.

RISING PENETRATION OF E-COMMERCE CHANNELS
E-commerce sales have steadily risen for years, and the increase in internet penetration has supported the growth worldwide. Due to the rising disposable incomes and changing lifestyles in several regions, the demand for home fragrances has significantly increased. E-commerce platforms such as Amazon, eBay, and Shopify are gaining huge traction among consumers for purchasing home fragrances such as luxury candles, reed diffusers, room fresheners, etc. E-commerce retailers market artistically designed home fragrances, especially candles with elaborate shapes and sculptural crafting. This has created a spike in consumer interest in purchasing home fragrances and boosted the global industry. 

KEY COMPANY PROFILES

• Procter & Gamble
• S.C. Johnson & Son
• Godrej Consumer Products
• Reckitt Benckiser Group
• Newell Brands
• Henkel
• Faultless Brands
• Beaumont Products
• ILLUME
• GALA GROUP
• Voluspa
• Seda France's
• NEST
• The Estée Lauder Companies
• Bougie et Senteur
• Circle E Candles
• Esteban
• Broken Top Brands
• Bridgewater Candle Company
• The Copenhagen Company
• Pure Source India
• Asian Aura
• Odonil
• ScentAir
• P.F. Candle Company

MARKET SEGMENTATION

Product

• Candles
• Room Sprays
• Reed Diffusers
• Essential Oils & Wax Melts
• Incense Sticks & Cones
• Others

Form

• Liquid
• Semi-Solid
• Solid

Distribution Channel

• Supermarkets & Hypermarkets
• Convenience Stores
• Online
• Others

Geography

• North America
• The US
• Canada
• Europe
• Germany
• The UK
• France
• Italy
• Spain
• APAC
• China
• India
• Japan
• Australia
• South Korea
• Latin America
• Brazil
• Mexico
• Argentina
• Middle East & Africa
• The GCC
• South Africa

TABLE OF CONTENT

1 RESEARCH METHODOLOGY 

2 RESEARCH OBJECTIVES 

3 RESEARCH PROCESS 

4 SCOPE & COVERAGE 

4.1 MARKET DEFINITION 

4.1.1 INCLUSIONS 

4.1.2 EXCLUSIONS 

4.1.3 MARKET ESTIMATION CAVEATS 

4.2 BASE YEAR 

4.3 SCOPE OF THE STUDY 

4.4 MARKET SEGMENTATION 

4.4.1 MARKET SEGMENTATION BY PRODUCT 

4.4.2 MARKET SEGMENTATION BY FORM 

4.4.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL 

4.4.4 MARKET SEGMENTATION BY GEOGRAPHY 

5 REPORT ASSUMPTIONS & CAVEATS 

5.1 KEY CAVEATS 

5.2 CURRENCY CONVERSION 

5.3 MARKET DERIVATION 

6 PREMIUM INSIGHTS 

6.1 MARKET OVERVIEW 

6.1.1 MARKET TRENDS 

6.1.2 MARKET OPPORTUNITIES 

6.1.3 MARKET ENABLERS 

6.1.4 MARKET CHALLENGES 

6.2 SEGMENT OVERVIEW 

6.3 COMPETITIVE LANDSCAPE 

7 MARKET AT A GLANCE 

8 INTRODUCTION 

8.1 OVERVIEW 

8.1.1 FRAGRANCES 

8.2 VALUE CHAIN ANALYSIS 

8.2.1 FRAGRANCE INDUSTRY 

8.2.2 CANDLE INDUSTRY 

8.2.3 RAW MATERIAL SUPPLIERS 

8.2.4 MANUFACTURERS 

8.2.5 DISTRIBUTORS 

8.2.6 END-USERS 

9 MARKET OPPORTUNITIES & TRENDS 

9.1 PREFERENCE FOR PERSONALIZED SCENTED CANDLES 

9.2 FOCUS ON SUSTAINABLE PACKAGING 

9.3 ADVENT OF AROMATHERAPY 

10 MARKET GROWTH ENABLERS 

10.1 PENETRATION OF E-COMMERCE CHANNELS 

10.2 POPULARITY AMONG GEN Z & MILLENNIAL POPULATIONS 

10.3 RAPID URBANIZATION 

10.4 INCREASED MENTAL HEALTH PROBLEMS 

11 MARKET RESTRAINTS 

11.1 HIGHLY COMPETITIVE & FRAGMENTED MARKET 

11.2 POTENTIAL HEALTH RISKS 

12 MARKET LANDSCAPE 

12.1 MARKET OVERVIEW 

12.2 MARKET SIZE & FORECAST 

12.3 FIVE FORCES ANALYSIS 

12.3.1 THREAT OF NEW ENTRANTS 

12.3.2 BARGAINING POWER OF SUPPLIERS 

12.3.3 BARGAINING POWER OF BUYERS 

12.3.4 THREAT OF SUBSTITUTES 

12.3.5 COMPETITIVE RIVALRY 

13 PRODUCT 

13.1 MARKET SNAPSHOT & GROWTH ENGINE 

13.2 MARKET OVERVIEW 

13.3 CANDLES 

13.3.1 MARKET OVERVIEW 

13.3.2 MARKET SIZE & FORECAST 

13.3.3 MARKET BY GEOGRAPHY 

13.4 ROOM SPRAYS 

13.4.1 MARKET OVERVIEW 

13.4.2 MARKET SIZE & FORECAST 

13.4.3 MARKET BY GEOGRAPHY 

13.5 REED DIFFUSERS 

13.5.1 MARKET OVERVIEW 

13.5.2 MARKET SIZE & FORECAST 

13.5.3 MARKET BY GEOGRAPHY 

13.6 ESSENTIAL OILS & WAX MELTS 

13.6.1 MARKET OVERVIEW 

13.6.2 MARKET SIZE & FORECAST 

13.6.3 MARKET BY GEOGRAPHY 

13.7 INCENSE STICKS & CONES 

13.7.1 MARKET OVERVIEW 

13.7.2 MARKET SIZE & FORECAST 

13.7.3 MARKET BY GEOGRAPHY 

13.8 OTHERS 

13.8.1 MARKET OVERVIEW 

13.8.2 MARKET SIZE & FORECAST 

13.8.3 MARKET BY GEOGRAPHY 

14 FORM 

14.1 MARKET SNAPSHOT & GROWTH ENGINE 

14.2 MARKET OVERVIEW 

14.3 LIQUID 

14.3.1 MARKET OVERVIEW 

14.3.2 MARKET SIZE & FORECAST 

14.3.3 MARKET BY GEOGRAPHY 

14.4 SEMI-SOLID 

14.4.1 MARKET OVERVIEW 

14.4.2 MARKET SIZE & FORECAST 

14.4.3 MARKET BY GEOGRAPHY 

14.5 SOLID 

14.5.1 MARKET OVERVIEW 

14.5.2 MARKET SIZE & FORECAST 

14.5.3 MARKET BY GEOGRAPHY 

15 DISTRIBUTION CHANNEL 

15.1 MARKET SNAPSHOT & GROWTH ENGINE 

15.2 MARKET OVERVIEW 

15.3 SUPERMARKETS & HYPERMARKETS 

15.3.1 MARKET OVERVIEW 

15.3.2 MARKET SIZE & FORECAST 

15.3.3 MARKET BY GEOGRAPHY 

15.4 CONVENIENCE STORES 

15.4.1 MARKET OVERVIEW 

15.4.2 MARKET SIZE & FORECAST 

15.4.3 MARKET BY GEOGRAPHY 

15.5 ONLINE 

15.5.1 MARKET OVERVIEW 

15.5.2 MARKET SIZE & FORECAST 

15.5.3 MARKET BY GEOGRAPHY 

15.6 OTHERS 

15.6.1 MARKET OVERVIEW 

15.6.2 MARKET SIZE & FORECAST 

15.6.3 MARKET BY GEOGRAPHY 

16 GEOGRAPHY 

16.1 MARKET SNAPSHOT & GROWTH ENGINE 

16.2 GEOGRAPHIC OVERVIEW 

17 NORTH AMERICA 

17.1 MARKET OVERVIEW 

17.2 MARKET SIZE & FORECAST 

17.3 MARKET SEGMENTATION 

17.4 PRODUCT 

17.4.1 MARKET SIZE & FORECAST 

17.5 FORM 

17.5.1 MARKET SIZE & FORECAST 

17.6 DISTRIBUTION CHANNEL 

17.6.1 MARKET SIZE & FORECAST 

17.7 KEY COUNTRIES 

17.7.1 US: MARKET SIZE & FORECAST 

17.7.2 CANADA: MARKET SIZE & FORECAST 

18 EUROPE 

18.1 MARKET OVERVIEW 

18.2 MARKET SIZE & FORECAST 

18.3 MARKET SEGMENTATION 

18.4 PRODUCT 

18.4.1 MARKET SIZE & FORECAST 

18.5 FORM 

18.5.1 MARKET SIZE & FORECAST 

18.6 DISTRIBUTION CHANNEL 

18.6.1 MARKET SIZE & FORECAST 

18.7 KEY COUNTRIES 

18.7.1 GERMANY: MARKET SIZE & FORECAST 

18.7.2 UK: MARKET SIZE & FORECAST 

18.7.3 FRANCE: MARKET SIZE & FORECAST 

18.7.4 ITALY: MARKET SIZE & FORECAST 

18.7.5 SPAIN: MARKET SIZE & FORECAST 

19 APAC 

19.1 MARKET OVERVIEW 

19.2 MARKET SIZE & FORECAST 

19.3 MARKET SEGMENTATION 

19.4 PRODUCT 

19.4.1 MARKET SIZE & FORECAST 

19.5 FORM 

19.5.1 MARKET SIZE & FORECAST 

19.6 DISTRIBUTION CHANNEL 

19.6.1 MARKET SIZE & FORECAST 

19.7 KEY COUNTRIES 

19.7.1 CHINA: MARKET SIZE & FORECAST 

19.7.2 INDIA: MARKET SIZE & FORECAST 

19.7.3 JAPAN: MARKET SIZE & FORECAST 

19.7.4 AUSTRALIA: MARKET SIZE & FORECAST 

19.7.5 SOUTH KOREA: MARKET SIZE & FORECAST 

20 LATIN AMERICA 

20.1 MARKET OVERVIEW 

20.2 MARKET SIZE & FORECAST 

20.3 MARKET SEGMENTATION 

20.4 PRODUCT 

20.4.1 MARKET SIZE & FORECAST 

20.5 FORM 

20.5.1 MARKET SIZE & FORECAST 

20.6 DISTRIBUTION CHANNEL 

20.6.1 MARKET SIZE & FORECAST 

20.7 KEY COUNTRIES 

20.7.1 BRAZIL: MARKET SIZE & FORECAST 

20.7.2 MEXICO: MARKET SIZE & FORECAST 

20.7.3 ARGENTINA: MARKET SIZE & FORECAST 

21 MIDDLE EAST & AFRICA 

21.1 MARKET OVERVIEW 

21.2 MARKET SIZE & FORECAST 

21.3 MARKET SEGMENTATION 

21.4 PRODUCT 

21.4.1 MARKET SIZE & FORECAST 

21.5 FORM 

21.5.1 MARKET SIZE & FORECAST 

21.6 DISTRIBUTION CHANNEL 

21.6.1 MARKET SIZE & FORECAST 

21.7 KEY COUNTRIES 

21.7.1 GCC: MARKET SIZE & FORECAST 

21.7.2 SOUTH AFRICA: MARKET SIZE & FORECAST 

22 COMPETITIVE LANDSCAPE 

22.1 COMPETITION OVERVIEW 

23 KEY COMPANY PROFILES 

23.1 PROCTER & GAMBLE 

23.1.1 BUSINESS OVERVIEW 

23.1.2 PRODUCT OFFERINGS 

23.1.3 KEY STRATEGIES 

23.1.4 KEY STRENGTHS 

23.1.5 KEY OPPORTUNITIES 

23.2 S.C. JOHNSON & SON 

23.3 GODREJ CONSUMER PRODUCTS 

23.4 RECKITT BENCKISER GROUP 

23.5 NEWELL BRANDS 

24 OTHER PROMINENT VENDORS 

24.1 HENKEL 

24.1.1 BUSINESS OVERVIEW 

24.1.2 PRODUCT OFFERINGS 

24.2 FAULTLESS BRANDS 

24.3 BEAUMONT PRODUCTS 

24.4 ILLUME (REGENT HOLDING COMPANY) 

24.5 GALA GROUP 

24.6 VOLUSPA 

24.7 SEDA FRANCE'S 

24.8 NEST 

24.9 THE ESTÉE LAUDER COMPANIES 

24.10 BOUGIE ET SENTEUR 

24.11 CIRCLE E CANDLES 

24.12 ESTEBAN 

24.13 BROKEN TOP BRANDS 

24.14 BRIDGEWATER CANDLE COMPANY 

24.15 THE COPENHAGEN COMPANY 

24.16 PURE SOURCE INDIA 

24.17 ASIAN AURA 

24.18 ODONIL (DABUR) 

24.19 SCENTAIR 

24.2 P.F. CANDLE COMPANY 

25 REPORT SUMMARY 

25.1 KEY TAKEAWAYS 

25.2 STRATEGIC RECOMMENDATIONS 

26 QUANTITATIVE SUMMARY 

26.1 MARKET BY PRODUCT 

26.2 MARKET BY FORM 

26.3 MARKET BY DISTRIBUTION CHANNEL 

26.4 MARKET BY GEOGRAPHY 

26.5 NORTH AMERICA 

26.5.1 PRODUCT 

26.5.2 FORM 

26.5.3 DISTRIBUTION CHANNEL 

26.6 EUROPE 

26.6.1 PRODUCT 

26.6.2 FORM 

26.6.3 DISTRIBUTION CHANNEL 

26.7 APAC 

26.7.1 PRODUCT 

26.7.2 FORM 

26.7.3 DISTRIBUTION CHANNEL 

26.8 LATIN AMERICA 

26.8.1 PRODUCT 

26.8.2 FORM 

26.8.3 DISTRIBUTION CHANNEL 

26.9 MIDDLE EAST & AFRICA 

26.9.1 PRODUCT 

26.9.2 FORM 

26.9.3 DISTRIBUTION CHANNEL 

27 APPENDIX 

27.1 ABBREVIATIONS 

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SOURCE Arizton Advisory & Intelligence

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