The 2010 Licensing International Expo to Stream Live From the Show Floor

LAS VEGAS, May 17 /PRNewswire/ -- Licensing International Expo, the world's leading marketplace for buying and selling intellectual property rights, announced today it will open the expo to the world, virtually with internet streaming and content captured from the expo held June 8-10 at the Mandalay Bay Convention Center in Las Vegas, NV.

(Photo:  http://photos.prnewswire.com/prnh/20100517/LA05562)

(Photo:  http://www.newscom.com/cgi-bin/prnh/20100517/LA05562)

Licensing International Expo is celebrating 30 years of bringing together top-level consumer products, licensing, retail and manufacturing executives to discover new brands and revenue generating opportunities. Licensing International Expo's Las Vegas venue provides a vast show floor with 400 exhibitors over 400,000 square feet and an all-inclusive, campus-like atmosphere for the three-day event.

On June 8th and 9th, 2010 between 10:45am and 1:45pm PDT, live streams and content will be shared globally at www.ustream.tv/licensingexpo.  You may also visit us on Facebook at www.facebook.com/licensinginternationalexpo. Licensing International Expo's Media Stream Center will broadcast live interviews from the showroom floor as well as footage from around the event and will allow exhibitors to deliver key brand messages to a broader audience.

"This is a very compelling way to showcase our customers and their brands to over 100,000 media outlets from around the world," says Liz Crawford, Show Director of Licensing International Expo.  "With the caliber of exhibiting companies we have on the show floor, as well as the brands they represent, we feel the added exposure for them is incredibly valuable to their own marketing and sales objectives.  The power this one trade show holds regarding what consumers ultimately buy at retail is a driving force in a global economy."

Exhibitors will be showcased in live interviews from the Media Stream Center during the first two days of the show. "Our goal is to give people an inside look at Licensing International Expo and offer compelling content that is both informative and entertaining. We will produce a Web TV style show to audiences around the globe," says Mark Shockley - President of Evolution Los Angeles, a Digital Production company based out of Santa Monica, CA.  

Additionally, to deliver more content to a broader audience, video as well as other media/consumer assets, still photos, quotes, etc. will be made available online via Evolution's proprietary Multimedia news site, MNRwire.com. This gives exhibitors unique exposure for their messages and allows a global audience to experience the energy and the buzz of the tradeshow.

About Licensing International Expo

Celebrating its 30th year, Licensing International Expo is the most established licensing event in the world. The show's appeal brings together top- level retail and manufacturing executives from more than 82 countries who look to Licensing International Expo to discover new brands and revenue generating opportunities. This year's show will take place June 8-10 at the Mandalay Bay Convention Center in Las Vegas. For more information please visit www.licensingexpo.com.

About LIMA

Founded in 1985, LIMA is the worldwide trade organization for the licensing industry. LIMA's main objective is to work together with licensors and licensees for the advancement of professionalism in licensing through research, national and international seminars, trade events and publications. With members in 35 countries, and offices in New York, London, Munich, Tokyo, Shanghai and Hong Kong, members enjoy access to a wide variety of activities, information and benefits. LIMA is a proud sponsor of Licensing International Expo.  For more information please visit www.licensing.org

Contact: Talia Loggia, Licensing International Expo / 818.227.4448 / [email protected]

SOURCE Licensing International Expo

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