TGI Fridays™ Mobile Mistletoe Drones to Surprise Guests & Encourage Holiday Cheer

First Introduced in the UK, Fridays™ Launches Effort to Put Customers' Holiday Spirit on Display

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Dec 03, 2014, 06:01 ET

CARROLLTON, Texas, Dec. 3, 2014 /PRNewswire/ -- This holiday season, Fridays Mobile Mistletoe will appear in select restaurant locations to entice guests to make their social time more spirited. Inspired by the pilot program at the TGI Fridays Manchester Royal Exchange restaurant in the UK, Fridays is extending the celebration to some restaurants here in the U.S.

The drones will hover over couples and when they kiss under the floating mistletoe, they are awarded special gift cards to continue their holiday merriment. No kiss, no gift card, so guests better prepare to pucker up.

This holiday season, Fridays Mobile Mistletoe will appear in select restaurant locations to entice guests to make their social time more spirited.

"At Fridays, we decided to put a little extra "happy" into the holidays by rolling out the Mobile Mistletoe this December," said Brian Gies, chief marketing officer, TGI Fridays. "We're inviting friends to get together to enjoy a more spirited holiday season inspired by a little Mobile Mistletoe mischief. If guests show a little love under the mistletoe, Fridays might just show them a little love with some nice holiday gifts."

As the first singles bar, Fridays knows a thing or two about what makes a successful couple, so they were surprised to find how few adults had actually kissed under the mistletoe. Everyone can get involved on Twitter, Instagram and Facebook; couples will be chosen at random to receive their own gift cards when they include a dedicated photo of a smooch under the mistletoe and the hashtag #happyfridayholiday.

About TGI Fridays

As the original casual dining bar and grill, TGI Fridays offers authentic American food and legendary drinks, served with genuine personal service. Bringing people together to socialize and celebrate the freeing and liberating spirit of "Friday" was the concept's founding premise, from which the brand promise "In Here, It's Always Friday®" was born. To share that social Fridays experience all over the world, TGI Fridays proudly serves guests with over 900 restaurants in more than 60 countries. Making every day feel like a Friday wouldn't be possible without creating a place where friends feel free to get together. That's why TGI Fridays takes pride in its nearly 8,000 skilled and knowledgeable bartenders, all of whom for the past twenty years have competed annually for the title of the "World's Greatest TGI Fridays Bartender."

The Fridays guest recognition program, Give Me More Stripes®, gives Fridays' closest friends exclusive insider rewards, special event access, and menu sneak peeks, and is not only the first loyalty program of its kind in the industry, but one of the most progressive.

TGI Fridays believes in having a good time, but also in the importance of drinking responsibly. Additionally, its Responsible Business Program is focused on positively impacting the communities it serves. For more information, visit www.fridays.com or follow us on Twitter at @TGIFridays.

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SOURCE TGI Fridays