Testing the Follow-up on Great Content-based Marketing Campaigns: Most Companies Fall Flat

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Apr 05, 2013, 03:00 ET

PHILADELPHIA, April 5, 2013 /PRNewswire/ -- Content-based marketing is on the rise. It's expected to represent 35% of the marketing budget in 2013, according to the latest estimates, up 84% from 2012. Companies are having no problem cranking out content-based marketing campaigns — with information aimed at positively influencing a customer in some way — but they seem to struggle with follow-up and nurturing leads.

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Richardson, a leading sales training company, has posted a blog, Testing the Follow-up on Content-based Marketing Campaigns on their award-winning Sales Excellence Review blog site. The blog, written by Jim Brodo, SVP of marketing, identifies some of the gaps, effectiveness, and growing misalignment of sales and marketing regarding the follow-up and nurturing of content-based marketing leads.

To read the blog, please click here.

About Richardson

Richardson (http://www.richardson.com) helps leaders prepare their organizations to execute sales strategies and achieve business objectives. We have the expertise and resources to help you scale your initiative quickly and confidently across your entire sales force and supporting functions. With you, we establish sales best practices, evaluate talent, build capability and consistency through world-class sales training, and sustain necessary change. We ensure that your solution reflects your unique culture and values, which drives rapid adoption and lasting results.

Media Contact: Jim Brodo, SVP Marketing, at [email protected], or call at 215-940-9255.

SOURCE Richardson