Test Preparation Market in the US to grow at a CAGR of 6.39% from 2021 to 2026 | ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., and more to emerge as key players- Technavio

NEW YORK, July 19, 2023 /PRNewswire/ -- The test preparations market in US size is estimated to grow by USD 11.93 billion from 2021 to 2026. The market is estimated to accelerate at a CAGR of 6.39%, according to Technavio.The growing competition in the market is compelling vendors to adopt various growth strategies such as promotional activities and spending on advertisements to improve the visibility of their services. Technavio report analyzes the market's competitive landscape and offers information on several market vendors including ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC. Download a Sample Report Now!

Test Preparation Market Insights in the US -

• Vendors: 15+, Including ArborBridge Inc., Cengage Learning Holdings II Inc, Club Z Inc., CogniFit Inc., Edgenuity Inc., Graham Holdings Co., Instructure Inc., McGraw Hill Education Inc., Pearson Plc, and TPR Education IP Holdings LLC.
• Coverage: Parent market analysis; key drivers, major trends, and challenges; customer and vendor landscape; vendor product insights and recent developments; key vendors; and market positioning of vendors
• Segments: Product (University exams, Certifications exams, High school exams, Elementary exams, and Other exams) and End-user (Higher education and K-12, and learning model (blended and online).

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Major Drivers - The rising use of analytical tools in test preparations drives the test preparation market growth in the US during the forecast period. Some of the key advantages of analytical tools in test preparation include offering efficient and effective test preparation modules as well as providing different insights which can be utilized by teachers, trainers, as well as students to analyze their progress with the help of reporting tools and hence optimizing the overall learning process. For example, Kaplan is a prominent e-learning platform offering various Kaplan Partner Solutions through its corporate partnership programs. The Kaplan Partner Solutions comprises test preparation programs that provide performance analysis tools. The main advantage of these performance-tracking tool is that it assists educators in recognizing program trends and any remaining matriculation and retention issues related to individual students. Hence, such factors are expected to drive the test preparations market growth in the US during the forecast period.

Significant Trends - The advancement in technologies in test preparation services is an emerging trend in the market during the forecast period. There is a rising demand for the technologically advanced mode of delivery, as well as innovative test preparation by means of several visual technologies due to factors such as the increasing tech-savvy population and growing adoption of tablets, mobile phones, and other mobile devices. Due to this advancement in technology, several educators are using visual technologies such as AR and VR and other smart technologies such as virtual schools to enhance the learning experience for students. For example, MITAR games launched by the Massachusetts Institute of Technology's Teacher Education Program and The Education Arcade blend real-life locations with virtual individuals and scenarios to improve the learning skills of the student. Hence, such factors are expected to drive the test preparations market growth in the US during the forecast period.

Key Challenges - The increasing availability of open-source test preparation materials and the growth of the unorganized sector is expected to impede the test preparation market growth in the US during the forecast period. Pearsons is one of the reputed vendors of content and courseware. As the testing preparation market is fragmented with numerous domestic and international course providers that offer generic and specialized test preparation courses, it is expected to negatively impact the test preparation market. One of the main reasons is that the courses offered by these several unorganized local vendors lack content clarity and are mostly incomplete. Hence, they require modification and frequent updation. Furthermore, several startups are also offering test preparation services such as mock tests, practice question papers, and various other materials similar materials. Hence, such factors are expected to hinder the test preparations market growth in the US during the forecast period.

Drivers, Trends, and challenges have an impact on market dynamics, which can impact businesses. Find more insights in a sample report!

The test preparation market in the US report provides critical information and factual data, with a qualitative and quantitative study of the market based on market drivers and limitations as well as future prospects.

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What are the key data covered in this Test Preparation Market In The US report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the test preparation market in the US between 2022 and 2026
• Precise estimation of the test preparation market size in the US and its contribution to the market in focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the test preparation market in the US
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of the test preparation market vendors in the US

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Table of Contents

***1. Executive Summary                           

                **1.1 Market overview

                                *Exhibit 01:  Key Finding 1

                                *Exhibit 02:  Key Finding 2

                                *Exhibit 03:  Key Finding 5

                                *Exhibit 04:  Key Finding 6

                                *Exhibit 05:  Key Finding 7

                                *Exhibit 06:  Key Finding 8

***2. Market Landscape                             

                **2.1 Market ecosystem             

                                *Exhibit 07:  Parent market

                                *Exhibit 08:  Market characteristics

                **2.2     Value chain analysis       

                                *Exhibit 09:  Value chain analysis: Education services

                                *2.2.1    Inputs

                                *2.2.2    Operations                                                                                         

                                *2.2.3    Marketing and sales 

                                *2.2.4    Support activities 

                                *2.2.5    Innovations 

***3. Market Sizing                       

                **3.1 Market definition

                                *Exhibit 10:  Offerings of vendors included in the market definition

                **3.2     Market segment analysis             

                                *Exhibit 11: Market segments

                **3.3 Market size 2021 

                **3.4 Market outlook: Forecast for 2021-2026    

                                *Exhibit 12:  US - Market size and forecast 2021 - 2026 ($ million)

                                *Exhibit 13:  US market: Year-over-year growth 2021 - 2026 (%)

***4. Five Forces Analysis                          

                **4.1 Five Forces Summary        

                                *Exhibit 14:  Five forces analysis 2021 & 2026

                **4.2 Bargaining power of buyers           

                                *Exhibit 15:  Bargaining power of buyers

                **4.3 Bargaining power of suppliers       

                                *Exhibit 16:  Bargaining power of suppliers

                **4.4 Threat of new entrants    

                                *Exhibit 17:  Threat of new entrants

                **4.5 Threat of substitutes         

                                *Exhibit 18:  Threat of substitutes

                **4.6 Threat of rivalry   

                                *Exhibit 19:  Threat of rivalry

                **4.7 Market condition

                                *Exhibit 20:  Market condition - Five forces 2021

***5.    Market Segmentation by Product

                **5.1 Market segments

                                *Exhibit 21:  Product - Market share 2021-2026 (%)

                **5.2     Comparison by Product

                                *Exhibit 22:  Comparison by Product

                **5.3     University exams - Market size and forecast 2021-2026   

                                *Exhibit 23:  University exams - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 24:  University exams - Year-over-year growth 2021-2026 (%)

                **5.4     Certifications exams - Market size and forecast 2021-2026             

                                *Exhibit 25:  Certifications exams - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 26:  Certifications exams - Year-over-year growth 2021-2026 (%)

                **5.5     High school exams - Market size and forecast 2021-2026                

                                *Exhibit 27:  High school exams - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 28:  High school exams - Year-over-year growth 2021-2026 (%)

                **5.6     Elementary exams - Market size and forecast 2021-2026

                                *Exhibit 29:  Elementary exams - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 30:  Elementary exams - Year-over-year growth 2021-2026 (%)

                **5.7     Other exams - Market size and forecast 2021-2026           

                                *Exhibit 31:  Other exams - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 32:  Other exams - Year-over-year growth 2021-2026 (%)

                **5.8     Market opportunity by Product 

                                *Exhibit 33:  Market opportunity by Product

***6.    Market Segmentation by End-user

                **6.1     Market segments           

                                *Exhibit 34:  End-user - Market share 2021-2026 (%)

                **6.2     Comparison by End-user              

                                *Exhibit 35:  Comparison by End-user

                **6.3     Higher education - Market size and forecast 2021-2026   

                                *Exhibit 36:  Higher education - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 37:  Higher education - Year-over-year growth 2021-2026 (%)

                **6.4     K-12 - Market size and forecast 2021-2026            

                                *Exhibit 38:  K-12 - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 39:  K-12 - Year-over-year growth 2021-2026 (%)

                **6.5     Market opportunity by End-user              

                                *Exhibit 40:  Market opportunity by End-user

***7.    Market Segmentation by Learning model

                **7.1     Market segments           

                                *Exhibit 41:  Learning model - Market share 2021-2026 (%)

                **7.2     Comparison by Learning model 

                                *Exhibit 42:  Comparison by Learning model

                **7.3     Blended - Market size and forecast 2021-2026    

                                *Exhibit 43:  Blended - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 44:  Blended - Year-over-year growth 2021-2026 (%)

                **7.4     Online - Market size and forecast 2021-2026        

                                *Exhibit 45:  Online - Market size and forecast 2021-2026 ($ million)

                                *Exhibit 46:  Online - Year-over-year growth 2021-2026 (%)

                **7.5     Market opportunity by Learning model 

                                *Exhibit 47:  Market opportunity by Learning model

***8. Customer landscape                         

                                *Technavio's customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

                **8.1     Overview           

                                *Exhibit 48:  Customer landscape

***9. Drivers, Challenges, and Trends                   

                **9.1 Market drivers     

                                *9.1.1    Increasing use of analytical tools in test preparations

                                *9.1.2    Increasing emphasis on online mode of test preparation

                                *9.1.3    Rising demand for test preparation services in the US

                **9.2 Market challenges              

                                *9.2.1    Availability of open-source test preparation materials and growth of the unorganized sector 

                                *9.2.2    Rising number of test-optional institutes

                                *9.2.3    Increase in education debts

                                *Exhibit 49:  Impact of drivers and challenges

                **9.3 Market trends      

                                *9.3.1    Technological advances in test preparation services

                                *9.3.2    Rising emphasis on private tutoring

                                *9.3.3    Increase in M&A activities and the number of startups

***10. Vendor Landscape                           

                **10.1  Competitive scenario    

                                *Exhibit 50:  Vendor landscape

                **10.2  Landscape disruption    

                                *Exhibit 51:  Landscape disruption

                                *Exhibit 52:  Industry risks

***11. Vendor Analysis               

                **11.1 Vendors covered              

                                *Exhibit 53:  Vendors covered

                **11.2 Market positioning of vendors    

                                *Exhibit 54:  Matrix on vendor position and classification

                **11.3  ArborBridge Inc.              

                                *Exhibit 55:  ArborBridge Inc. - Overview

                                *Exhibit 56:  ArborBridge Inc. - Product and service

                                *Exhibit 57:  ArborBridge Inc. - Key offerings

                **11.4  Cengage Learning Holdings II Inc               

                                *Exhibit 58:  Cengage Learning Holdings II Inc - Overview

                                *Exhibit 59:  Cengage Learning Holdings II Inc - Business segments

                                *Exhibit 60:  Cengage Learning Holdings II Inc - Key News

                                *Exhibit 61:  Cengage Learning Holdings II Inc - Key offerings

                                *Exhibit 62:  Cengage Learning Holdings II Inc - Segment focus

                **11.5  Club Z Inc.          

                                *Exhibit 63:  Club Z Inc. - Overview

                                *Exhibit 64:  Club Z Inc. - Product and service

                                *Exhibit 65:  Club Z Inc. - Key offerings

                **11.6  CogniFit Inc.      

                                *Exhibit 66:  CogniFit Inc. - Overview

                                *Exhibit 67:  CogniFit Inc. - Product and service

                                *Exhibit 68:  CogniFit Inc. - Key offerings

                **11.7  Edgenuity Inc.   

                                *Exhibit 69:  Edgenuity Inc. - Overview

                                *Exhibit 70:  Edgenuity Inc. - Product and service

                                *Exhibit 71:  Edgenuity Inc. - Key offerings

                **11.8  Graham Holdings Co.     

                                *Exhibit 72:  Graham Holdings Co. - Overview

                                *Exhibit 73:  Graham Holdings Co. - Business segments

                                *Exhibit 74:  Graham Holdings Co. - Key News

                                *Exhibit 75:  Graham Holdings Co. - Key offerings

                                *Exhibit 76:  Graham Holdings Co. - Segment focus

                **11.9  Instructure Inc.

                                *Exhibit 77:  Instructure Inc.  - Overview

                                *Exhibit 78:  Instructure Inc.  - Product and service

                                *Exhibit 79:  Instructure Inc.  - Key offerings

                **11.10                McGraw Hill Education Inc.         

                                *Exhibit 80:  McGraw Hill Education Inc. - Overview

                                *Exhibit 81:  McGraw Hill Education Inc. - Business segments

                                *Exhibit 82:  McGraw Hill Education Inc. - Key offerings

                                *Exhibit 83:  McGraw Hill Education Inc. - Segment focus

                **11.11                Pearson Plc        

                                *Exhibit 84:  Pearson Plc - Overview

                                *Exhibit 85:  Pearson Plc - Business segments

                                *Exhibit 86:  Pearson Plc - Key offerings

                                *Exhibit 87:  Pearson Plc - Segment focus

                **11.12                TPR Education IP Holdings LLC   

                                *Exhibit 88:  TPR Education IP Holdings LLC - Overview

                                *Exhibit 89:  TPR Education IP Holdings LLC - Product and service

                                *Exhibit 90:  TPR Education IP Holdings LLC - Key offerings

***12. Appendix                            

                **12.1 Scope of the report         

                                *12.1.1 ????Definition

                                *12.1.2 ????Objectives

                                *12.1.3 Notes and caveats

                **12.2  Currency conversion rates for US$           

                                *Exhibit 91:  Currency conversion rates for US$

                **12.3  Research methodology

                                *Exhibit 92:  Research Methodology

                                *Exhibit 93:  Validation techniques employed for market sizing

                                *Exhibit 94:  Information sources

                **12.4 List of abbreviations        

                                *Exhibit 95: List of abbreviations

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