Terri Lee Associates Revitalizes Its Brand With iContact Email and Social Media Marketing

RALEIGH, N.C., Dec. 19, 2011 /PRNewswire/ -- iContact, a leading email and social media marketing company, today announced that Terri Lee Associates, an online retailer of classic dolls, is using iContact to expand its digital marketing and online presence, further growing global brand recognition and increasing sales.  iContact's email and social media marketing solutions have enabled Terri Lee Associates to triple its overall website traffic and grow its customer database more than 230 percent.  The retailer has also realized 36.5 percent open rates and 12.5 percent clickthrough rates for its email communications – both nearly triple many reported industry averages.

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"The world continues to evolve, with new market demands, customer requirements and competitive pressures," said Lindsey Duda, director of marketing and operations for Terri Lee Associates. "iContact allows us to continually stay ahead, being creative in how we market our dolls and opening up new avenues to directly reach thousands of customers we normally would not gain access to."

Terri Lee is defying the odds of small online retailers, faced with shifting target audiences and competitive pressures from big-box retailers and an explosion in online competitors.  iContact's e-mail and social media solutions enable Terri Lee to navigate the complexities of marketing online, engaging customers and upscale boutique retailers while broadening its geographic and demographic exposure. In 2010, the company revamped its marketing practices, creating an online store and modernizing the Terri Lee brand for doll enthusiasts across the globe.

iContact played a key role in Terri Lee's transformation, providing the foundation for a successful online marketplace with targeted email and social media campaigns geared toward Terri Lee's two core audiences: baby boomers and modern moms. Whether it's introducing a new outfit for the Terri Lee doll or communicating a special sale or contest, Terri Lee Associates can track and measure the impact of its email and social media campaigns, via Facebook and Twitter, pinpointing the messages and content that resonate most with customers.  

"Terri Lee Associates' success proves that no matter the type of business, size or audience, email and social media marketing is a necessary tool in connecting with today's consumers," said Jeff Revoy, chief product, marketing and strategy officer, iContact. "We're delighted to be working with Terri Lee, providing the latest tools and intelligence to preserve a timeless tradition that has been a staple for more than 60 years."

To learn more about how Terri Lee Associates and other businesses use iContact to manage online marketing, please visit www.icontact.com/customer-testimonials.

About iContact
Based in Raleigh, NC, iContact is a purpose-driven company that makes social media and email marketing easy, so that small and midsized companies and causes can grow and succeed. More than one million users have signed up for an iContact account, and the company maintains B Corporation status, a certification awarded to companies meeting comprehensive and transparent social and environmental performance standards. As part of its ongoing social mission, iContact applies the 4-1s Corporate Social Responsibility Model, donating one percent from each of its payroll, equity, product, and employee time to local and global communities. Visit us online at iContact.com, on Twitter @iContact, at our LinkedIn Group, and at our Facebook page.

For media inquiries, contact Michael McDonough or Kiley Phalan, Schwartz MSL, at 781-684-0770, or [email protected].

SOURCE iContact