Tencent Video posts robust growth driven by content and innovation

BEIJING, Oct. 10, 2017 /PRNewswire/ -- Tencent Video, the leading online video platform in China, ranks at the top of a number of core platform performance indicators of the mobile app, according to QuestMobile, a China-based mobile internet data firm.

QuestMobile's data of August 2017 indicates, Tencent Video was first in the market with more than 110 million daily active users and 460 million monthly users; it was also the champion in terms of monthly viewing time (3.71 billion hours) and the number of usage count (31.4 billion).

On Sep. 28, Tencent Video announced its 43 million paying subscribers (or VIP subscribers) as the new record high in the industry, with 23 million incremental subscribers since Nov. 2016, it also presented the fastest growth rate in the industry.

"The robust growth of VIP subscribers proves the seamless integration and smooth operation in the triad of content, business and users of our ecosystem," said Ren Yuxin, Chief Operating Officer (COO) of Tencent and President of Tencent Online Media Group, "it's favorable to the company's further strategic layout in cultural and creative industries."

"After the fierce competition in online traffic and exclusive content market, now we are entering the third phase of competition." Sun Zhonghuai, Vice President of Tencent, added, "We believe, platforms with strength in both quantity and quality content will be most popular among the Chinese users."

As the leading online video interactive platform in China, Tencent Video is determined to ensure users a rich, smooth and excellent entertainment experience by providing a variety of products of high-definition video through its website, PC client and mobile apps.

The rapid growth of Tencent Video's VIP subscribers benefited from a full range of high quality and diversified content of TV series, variety shows, animation & comics and children programs.

Tencent Video has invested in original programming as well as relationships with content production companies since it was established.

Now, Tencent Video offers the access to some of the best content catering for all different audiences is something that Tencent Video can do very well.

Tencent Video provides high quality series in different sub-segments to VIP subscribers, those first-class series not only attract new subscribers but also hit popularity hugely, such as Noble Aspirations II, Rural Love Story 9, The Tomb of Ghost Blows Out the Light 5, The Eternal Love, Line Walker 2, The Fox's Summer, to name a few.

Variety shows also outpaced industry peers in the area of music, talk show, animation & comics and children programs. During this summer holiday, Tencent Video was leading the market with 74 shows and the only platform with more than 20 billion views.

The success of Tencent Video demonstrates the strong demand of Chinese audience for online video platforms with high-quality content. However, the group of paying users is still a small portion of over 700 million Chinese netizens. With the help of effective measures against piracy and the fast development of mobile payment, industry analysts expect substantial paid users in future.

In the future, Tencent Video will continue to increase the investment on content and optimize the experience of VIP subscribers.

Tencent Video has been storing up hundreds of top-grade series (Peacekeeping Infantry Battalion, Ruyi's Royal Love in the Palace, Legend of Fu Yao, The King's Avatar, Sand, The Tomb of Ghost Blows Out the Light 2, etc.) and hot shows (such as The Coming One, Roast) in the pipeline for exclusive broadcast in the coming year.

"We are prepared to consolidate our leading position in the industry by leveraging our advantage of platform," Sun Zhonghuai, cited, "extend the upstream and downstream industry chain and enhance coordination within Tencent business units, we'll maximize the value of the content."

SOURCE Tencent