TEMPTATIONS™ CREAMY PURRRR-ÉE TREATS ARE GETTING CATS EVERYWHERE INTO THE HOLIDAY SPIRIT

Even the coolest of cats are getting into the holiday spirit and bonding with their humans, thanks to the irresistibility of TEMPTATIONS Creamy Purrrr-ée treats in new holiday campaign

FRANKLIN, Tenn., Nov. 14, 2023 /PRNewswire/ -- Cat parents know that their feline friends can be too cool – sometimes painfully, irritatingly cool – and these hard-to-impress kitties make no exceptions for cheesy holiday traditions, when humans tend to be at their cringiest. Luckily, the TEMPTATIONS™ brand, proudly part of Mars, is helping cat-owning families come together to share memorable bonding moments during the holidays. With the help of TEMPTATIONS Creamy Purrrr-ée treats, cats won't be able to resist setting their cool attitudes aside and join their cat parents for holiday fun, like capturing that memorable holiday family portrait singing carols, or gift giving. The irresistibility and lickable format of the tasty treats make it the purrrfect tool to hold cats' attention to join in on any of your favorite holiday traditions.

To help spread the word of this irresistible holiday hack, the TEMPTATIONS brand's new integrated holiday campaign taps into the insight that even the coolest of cats will go nuts for TEMPTATIONS Creamy Purrrr-ée treats, letting their cool exterior go and allowing them to get involved in cheesy holiday moments. The campaign creative, led by creative agency adamandeveDDB, leans into the beloved nostalgia of cheesy holiday specials from the 1970's, including a custom schmaltzy holiday song, tacky decorations, outfits and more. The 40-second ad shows a cat acting way too cool for the cringe-worthy holiday cheer, that is until a TEMPTATIONS Creamy Purrrr-ée treat is served.

"The holidays are a special time for making memories and bonding with family, friends and, of course, our pets," said Jean-Paul Jansen, Vice President of Marketing for Mars Petcare North America. "We know that getting cats into the holiday spirit can be a challenge, so we found a way to make it – quite literally – a treat. It's the TEMPTATIONS brand's gift to cat parents, to help bring them together with their pets during the holiday season."

When fed by hand, the TEMPTATIONS Creamy Purrrr-ée treat allows cat owners to create more time with their pet, making it the ultimate – and most delicious – bonding experience. Just squeeze to feed directly from the tube for extra-special time spent together.

To further help cats join in on the holiday fun, the TEMPTATIONS brand has created a special TEMPTATIONS Holiday Creamy Purrrr-ée Bundle, purrrfect for gifting the special cat in your life to help them set their cool attitudes aside for the holidays and create memorable moments. The bundles, which can be purchased here, feature three meow-worthy TEMPTATIONS Creamy Purrrr-ée flavors in chicken, beef, and tuna, plus two TEMPTATIONS Tasty Chicken Classic Treat three-ounce packs. From November 22^nd - December 13^th, cat parents who sign up for TEMPTATIONS brand emails will receive access to weekly TEMPTATIONS brand holiday offers, where each week a special holiday gift will be available for their feline friends along with the purchase of one of the holiday bundles.

TEMPTATIONS Creamy Purrrr-ée treats are the purrrfect holiday gift for feline family members. They come in 1.7-ounce, single-serve pouches for convenience and less mess and in five tasty flavors cats love – Chicken, Salmon, Tuna, Beef Liver and Cheese. They can be purchased at https://shop.temptationstreats.com/collections/holiday-bundles or in-store and online at mass retailers and pet stores nationwide.

To learn more about the TEMPTATIONS brand or to purchase TEMPTATIONS Creamy Purrrr-ée treats, visit TemptationsTreats.com or follow the brand on Instagram, TikTok, Facebook and Twitter.

About the TEMPTATIONS Brand
Cats everywhere have made the TEMPTATIONS™ brand America's #1 cat treat brand*, and now the brand is expanding to main meal. With a strong brand heritage for more than 20 years, irresistible TEMPTATIONS treats and dry food make cats come running, truly living up to the brand's slogan: CATS LOSE THEIR COOL™. TEMPTATIONS cat treats can be found nationwide where pet food is sold, and TEMPTATIONS Adult Dry Cat Food can be found exclusively at Walmart. For more information, please visit www.TemptationsTreats.com.

*Based on 2022 Nielsen sales data

About Mars Petcare 
At Mars Petcare we have one purpose: A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare we help pets in more than 130 countries. For decades we've supported research into the incredible science of human-animal interaction at WALTHAM Petcare Science Institute where scientists discover important advances in pet health and wellness. Mars Petcare is part of Mars, Incorporated, a global, family-owned business with a focus on becoming Sustainable in a Generation. Follow us on Instagram and LinkedIn.

SOURCE TEMPTATIONS