Tell All The Fans: M&M'S® Crispy Are So Good, They're Back

M&M'S® Brand Debuts New Ad that Celebrates Fans Who Refused to Let M&M'S® Crispy Disappear

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Jan 12, 2015, 11:46 ET

HACKETTSTOWN, N.J., Jan. 12, 2015 /PRNewswire/ -- M&M'S® Crispy Milk Chocolate Candies are back, and the brand is telling all the fans. Even the oscillating, folding and ceiling variety.

(January 12, 2015) M&M'S(R) "spokescandy" Yellow tells a "fan" that M&M'S(R) Crispy Milk Chocolate Candies are back in a new TV commercial. M&M'S(R) Crispy are returning to store shelves this month after a 10-year hiatus, thanks to countless pleas from consumers.

On Sunday, Jan. 11, Mars Chocolate North America debuted a new TV commercial for M&M'S® Crispy, which are returning to shelves for the first time in a decade after countless pleas from consumers. The 15-second spot features the M&M'S® Brand character Red instructing his fellow "spokescandy" Yellow to "tell our fans" that M&M'S® Crispy are back. Yellow takes the cue literally, spreading the message to a series of inanimate fans – oscillating, folding and ceiling – inside the M&M'S® Brand offices.

The spot, which debuted during the telecast of the 2015 Golden Globes on NBC as well as online, is a humorous celebration of the product's loyal fans, who in the 10 years since M&M'S® Crispy left shelves made it the No. 1 Mars variant no longer on the market requested to be "brought back."

"Our fans are the ones who convinced us that M&M'S® Crispy are so good, we just had to bring them back," said Seth Klugherz, Senior Director, M&M'S® Chocolate Candies. "We're so excited to celebrate the return of M&M'S® Crispy in such a big way, and this new commercial is both a celebration of our existing fans and an invitation for an entirely new generation of consumers to try this delicious product."

M&M'S® Crispy are slightly larger than the original milk chocolate variety, and feature a delectable, crispy center covered in rich, creamy milk chocolate, enclosed in a colorful candy shell. This crispy and delicious treat contains 180 calories per pack, and comes in a new, eye-catching, bright green bag.

The launch of M&M'S® Crispy is the biggest M&M'S® Brand launch since the introduction of M&M'S® Pretzel Chocolate Candies in 2010. M&M'S® Crispy were first available as a limited-edition item in 1998, and they stayed on shelves until 2005.

The new commercial was created by BBDO New York, and can be viewed at the M&M'S® Brand Facebook page at www.facebook.com/mms or the official M&M'S® Twitter handle (@mmschocolate).

M&M'S® Crispy are available at retailers nationwide in January in Singles (1.35 oz.), Sharing Size (2.83 oz.) and Medium Laydown Bags (9.9 oz.).

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company. In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® and LIFESAVERS® mints. Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

For more information, please visit www.mars.com. Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars.

Photo - http://photos.prnewswire.com/prnh/20150112/168497

SOURCE Mars Chocolate North America