TeleBrands Blockbuster - Pocket Hose Ultra - Wins Industry Award As Best Short Form, Variety Infomercial From Era

FAIRFIELD, N.J., Sept. 23, 2014 /PRNewswire/ -- Pocket Hose Ultra has become the country's leading expandable garden hose with retailers nationwide.  TeleBrands, the leading marketer of "As Seen on TV" products, has been awarded the 2014 Moxie Award for Pocket Hose Ultra in the category of best short-form commercial by the Electronic Retailing Association (ERA). ERA is the industry trade organization supporting the 400 businesses in the $350 billion dollar direct response television (DRTV) industry.

The 2014 ERA D2C Convention brought the DRTV industry's top innovators, manufacturers and marketers together to focus on the hottest trends in the direct-to-consumer marketplace. The highlight of this 23^rd annual convention was the ERA Moxie Awards Gala, the direct response industry's premier "blue carpet" celebration, which honors the best TV commercials and Marketer.

"We are overjoyed to be acknowledged at such an esteemed event. The key to TeleBrands' success is both the quality of our products, and the creativity in our commercials," said TeleBrands President and CEO, AJ Khubani. "Following the popularity of the original Pocket Hose, we set out to create Pocket Hose Ultra with updated technology to make it three times stronger, more durable and more leak resistant."

Pocket Hose Ultra features a heavy-duty double layer construction. The inner section uses the same technology as a fire hose, expanding with the water pressure, while the durable outer lining protects the hose from rips, tears, ruptures and holes.

Founded in 1983 by AJ Khubani with his life savings of $20,000, TeleBrands has grown into an award-winning, global direct-response empire and a leader in the "As Seen on TV" category. Though once exclusively sold through television marketing, Khubani realized the true potential of bringing "As Seen on TV" products to retail. In 1987, Khubani expanded into brick-and-mortar locations and designed the now-iconic red "As Seen on TV" logo. From AmberVision™ Glasses, TeleBrands' first product offered at retail, to the best-selling PedEgg™ (which has sold over 45 million units to date), the company has launched more products through direct response television than any other marketer in history and has revolutionized the category's retail sector in over 100 countries around the world.  Current TeleBrands products include PedEgg, Hurricane Spin Mop, Dump Cakes, and Slip Stone.  Visit www.TeleBrands.com and www.Facebook.com/TeleBrandsProducts.

SOURCE TeleBrands

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