Teeth Whitening Market Size to Reach Revenues of around USD 7.99 Billion by 2026

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Jun 02, 2021, 09:00 ET

CHICAGO, June 2, 2021 /PRNewswire/ -- In-depth analysis and data-driven insights on the impact of COVID-19 included in this global teeth whitening market report.

The teeth whitening market is expected to grow at a CAGR of over 6.33% during the period 2020−2026.

Key Highlights Offered in the Report:

The global teeth whitening market would realize an absolute growth of over 45% in terms of revenue between 2020 and 2026.
Whitening toothpaste have concentrations of hydrogen peroxide or carbamide peroxide that helps to lighten the color of the teeth. Thus, the market for whitening toothpaste is expected to reach an incremental revenue of around USD 2 billion between 2020 and 2026.
The at-home teeth whitening segment accounted for the largest share and is expected to witness an absolute growth of around 47% during 2020−2026.
As consumers are becoming more aware of synthetic ingredients in oral hygiene products, the demand for non-bleaching products is expected to grow at a CAGR of over 6% during 2020 – 2026.
In 2020, North America dominated the global teeth whitening market, accounting for around 32% share in terms of revenue.
Whitening treatments are expected to witness a significant surge among consumers over the next few years. Furthermore, with the increasing incidences of teeth discoloration, the overall teeth whitening procedures are expected to be favorably impacted during the forecast period.

Key Offerings:

Market Size & Forecast by Revenue | 2020−2026
Market Dynamics – Leading trends, growth drivers, restraints, and investment opportunities
Market Segmentation – A detailed analysis by product, application, composition, distribution channels, and geography
Competitive Landscape – 4 key vendors and 26 other vendors

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Teeth Whitening Market – Segmentation

Whitening strips and gels offer a thin layer of peroxide gel on plastic strips. Various types of whitening strips are available in the market with different instructions. The whitening gels are typically peroxide-based gels that are applied directly to the surface of the teeth.
The in-office segment comprises the usage of peroxide-containing gels that can be used to enhance and accelerate the bleaching process. A proper understanding of these procedures is expected to attract customers for in-office treatments, thereby increasing the market share of whitening procedures during the forecast period.
The bleaching agents segment in North America account for a share 33% in the global teeth whitening market in 2020. The rising awareness of oral hygiene and easy availability of teeth whitening products are boosting the growth of the global teeth whitening market in recent years.

Teeth Whitening Market by Whitening Products

Toothpaste
Strips
Gels
Others

Teeth Whitening Market by Application

At-home
In-office

Teeth Whitening Market by Composition

Bleaching Agents
Non-Bleaching Agents

Teeth Whitening Market by Distribution

Offline

Mass Market Players
Wholesale Distributors
Grocery Stores
Drug Store
Dental Clinic
Others

Online

Teeth Whitening Market – Dynamics

The increasing usage of intelligent data in dental laboratories and dental practices, along with the production of advanced dental products, is expected to gain prominence among consumers and professionals in the market in the coming years. In recent years, dentistry in Western Europe and North America has transformed from professions dealing with tooth decay, infections, and pain to emphasizing the cosmetic and preventive care segment. The transition from pain management to preventive care as well as technological advancements in dentistry solutions is expected to witness substantial growth in the market during the forecast period. The dentistry market is segmented into professional dental equipment, professional consumables, dental laboratories, and consumer oral care segments. A healthy mouth, strong teeth, and adjacent craniofacial structures (face and skull) are crucial for the well-being and personality of an individual.

Key Drivers and Trends fueling Market Growth:

Growing Incidence of Teeth Discoloration
Increasing Marketing & Promotional Activities
Technological Innovations in Teeth Whitening Products
Growing Esthetic Dentistry Industry

Teeth Whitening Market – Geography

Teeth whitening procedures are witnessing a significant rise in demand among consumers of all ages. Customers are focusing on getting an esthetically pleasing smile. Moreover, they are looking for instant and faster results while keeping in mind affordable prices. Hence, they are likely to opt for over-the-counter teeth whitening products, thereby propelling the demand for teeth whitening products in the market. The teeth whitening market in North America accounts for the largest share globally and the market in the region is expected to witness an absolute growth of around 40% during 2020–2026 with an incremental growth of over USD 711 million. Therefore, the demand for whitening toothpaste and strips is higher in comparison to that in other regions.

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Teeth Whitening Market by Geography

North America

US
Canada

APAC

China
Japan
South Korea
Australia

Europe

Germany
UK
France
Spain
Italy
Benelux
Nordic

Latin America

Brazil
Mexico
Argentina

Middle East & Africa

South Africa
Saudi Arabia
UAE
Turkey

Major Vendors

Colgate-Palmolive Company
GlaxoSmithKline
Johnson & Johnson
Procter & Gamble

Other Prominent Vendors

Beaming White
Brodie & Stone
Cavex
CCA Industries
Church & Dwight
DaVinci Teeth Whitening
Dentsply Sirona
Evonik
GO SMILE
Global Whitening
GLO Science
Hello Products
Henkel
Ivoclar Vivadent
Kulzer
Nanchang Smile Technology
REMBRANDT
SmileLABS
Sunshine Health Products
Supersmile
The Himalaya Drug Company
TheraBreath
Ultradent Products
Unilever
Uragme
WHITEsmile

Explore our healthcare & lifesciences profile to know more about the industry.

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