Teeth Whitening Market: Driver
The rising demand for cosmetic dentistry will drive the growth prospects of the global teeth whitening market size. A large number of consumers opt for dental veneers, crowns, whitening procedures, and inlays or onlays cosmetic treatments to improve their dental health and appearance, which, in turn, will boost the demand for cosmetic dentistry and propel the growth potential of the global teeth whitening industry.
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Vendor Analysis
The report analyzes the market's competitive landscape and offers information on several market vendors, including Brodie & Stone International Plc, Church & Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, GoSmile LLC., Henkel AG & Co. KGaA, Johnson & Johnson, The Procter & Gamble Co., Ultradent Products Inc., and Unilever Group. The offerings of some of these vendors are listed below:
- Brodie & Stone International Plc - The company offers a range of teeth whitening products such as JANINA ULTRA WHITE.
- Church & Dwight Co. Inc. - The company offers a range of teeth whitening products such as Arm & Hammer Complete Care Toothpaste.
- Colgate-Palmolive Co. - The company offers a range of teeth whitening products such as Colgate Optic White Advanced LED Whitening.
- GlaxoSmithKline Plc - The company offers a range of teeth whitening products such as Sensodyne True White Toothpaste.
- GoSmile LLC. - The company offers a range of teeth whitening products such as Teeth Whitening Gel.
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Teeth Whitening Market: Segmentation Analysis
By product, the market has been segmented into whitening toothpaste, whitening strips, and others. The whitening toothpastes segment will have significant market share growth during the forecast period. Vendors are developing whitening toothpastes that offer tartar protection and other benefits apart from whitening. With the advent of online stores, accessing these products has become easier. Whitening toothpastes are priced conveniently when compared to other teeth whitening products, which also helps in drawing more consumers. The whitening toothpastes market will continue to grow during the forecast period owing to high penetration rate and cost-effectiveness.
By geography, the market has been segmented into APAC, Europe, MEA, North America, and South America. APAC will have the highest market share growth during the forecast period. China is a key country for the teeth whitening market in APAC. Moreover, market growth in this region will be faster than the growth of the market in other regions. Economic growth and the resultant increase in spending power, changing lifestyles, and the shifting preference from traditional oral care home remedies to modern products will significantly influence teeth whitening market growth in this region.
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Teeth Whitening Market Scope |
Report Coverage |
Details |
Page number |
120 |
Base year |
2019 |
Forecast period |
2020-2024 |
Growth momentum & CAGR |
Accelerate at a CAGR of almost 4% |
Market growth 2022-2026 |
USD 840.38 million |
Market structure |
Fragmented |
YoY growth (%) |
3.44 |
Regional analysis |
APAC, North America, Europe, South America, and MEA |
Performing market contribution |
APAC at 38% |
Key consumer countries |
US, China, Germany, France, South Korea (Republic of Korea) |
Competitive landscape |
Leading companies, competitive strategies, consumer engagement scope |
Companies profiled |
Brodie & Stone International Plc, Church & Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, GoSmile LLC., Henkel AG & Co. KGaA, Johnson & Johnson, The Procter & Gamble Co., Ultradent Products Inc., and Unilever Group. |
Market Dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for forecast period, |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2019
- Market outlook: Forecast for 2019 - 2024
Five Forces Analysis
- Five Forces Summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product placement
- Whitening toothpaste - Market size and forecast 2019-2024
- Whitening strips - Market size and forecast 2019-2024
- Others - Market size and forecast 2019-2024
- Market opportunity by Product
Customer landscape
Geographic Landscape
- Geographic segmentation
- Geographic comparison
- APAC - Market size and forecast 2019-2024
- North America - Market size and forecast 2019-2024
- Europe - Market size and forecast 2019-2024
- South America - Market size and forecast 2019-2024
- MEA - Market size and forecast 2019-2024
- Key leading countries
- Market opportunity by geography
Drivers, Challenges, and Trends
- Market drivers
- Volume driver - Demand led growth
- Volume driver - Supply led growth
- Volume driver - External factors
- Volume driver - Demand shift in adjacent markets
- Price driver - Inflation
- Price driver - Shift from lower to higher priced units
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- Brodie & Stone International Plc
- Church & Dwight Co. Inc.
- Colgate-Palmolive Co.
- GlaxoSmithKline Plc
- GoSmile LLC.
- Henkel AG & Co. KGaA
- Johnson & Johnson
- The Procter & Gamble Co.
- Ultradent Products Inc.
- Unilever Group
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
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