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The report offers an in-depth analysis of recent developments, changes in market regulations, product approvals, product launches, and the market behavior across segments such as product (whitening toothpaste, whitening strips, and others) and geography (APAC, Europe, MEA, North America, and South America). This report helps businesses create strategies to make the most of future growth opportunities.
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"The rising demand for cosmetic dentistry will be crucial in driving the growth of the teeth whitening market. Also, the emerging consumerism through digital and social media will present significant opportunities for vendors during the forecast period", says an analyst at Technavio.
The increasing awareness about dental health and physical appearance has led many consumers to opt for dental veneers, crowns, whitening procedures, and inlays or onlays cosmetic treatments. These treatments enhance the visual appearance and the health of teeth. In addition, rising awareness campaigns through social media platforms by vendors and the growing media coverage on dental practices have been crucial in driving the growth of the market.
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Teeth Whitening Market: Segmentation Analysis
Segmentation by Product:
- Based on product, the whitening toothpaste segment led the market in 2019.
- The whitening toothpaste segment is expected to generate maximum revenue to the market due to the increasing availability of whitening toothpaste in online stores.
- Also, the benefits of whitening toothpaste such as tartar protection are expected to contribute to the growth of the whitening toothpaste segment.
- The market growth in the whitening toothpaste segment will be significant during the forecast period.
Segmentation by Geography:
- 38% of the market growth will originate from APAC and the region will offer several opportunities for market vendors during the forecast period.
- Factors such as economic growth and the resultant increase in spending power, changing lifestyles, and the shifting preference from traditional oral care home remedies to modern products will drive the growth of the teeth whitening market in APAC.
- China is the key market for teeth whitening in APAC.
- Market growth in this region will be faster than the growth of the market in other regions.
Teeth Whitening Market: Major Vendors
The teeth whitening market is fragmented due to the presence of several vendors. The report offers detailed information on the competencies, capacities, and products offered by major vendors including Brodie & Stone International Plc, Church & Dwight Co. Inc., Colgate-Palmolive Co., GlaxoSmithKline Plc, GoSmile LLC., Henkel AG & Co. KGaA, Johnson & Johnson, The Procter & Gamble Co., Ultradent Products Inc., and Unilever Group.
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Related Reports on Consumer Staples Include:
Global Sensitive Toothpaste Market – Global sensitive toothpaste market is segmented by distribution channel (offline and online) and geography (Europe, North America, APAC, South America, and MEA).
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Global Dental Floss Market – Global dental floss market is segmented by product (waxed floss, unwaxed floss, and others) and geography (North America, Europe, APAC, South America, and MEA).
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About Technavio
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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