Technomic's New Consumer Narrative Reveals Untold Consumer Stories for Chain Restaurant Success

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Apr 21, 2015, 11:10 ET

CHICAGO, April 21, 2015 /PRNewswire/ -- Technomic's Consumer Narrative offers a complete look at a chain restaurant brand's most valuable asset: its customers. Identifying key demographics of a chain's typical patron, such as age, gender and average household income, each brand-specific report concisely exposes what that patron wants from the brand and from the restaurant's segment as a whole—from how they compare the brand to the competition to which menu items they crave. Technomic's Consumer Narrative calls upon more than 7.5 million consumer ratings per year compiled within the industry's most trusted consumer brand tracker, Technomic's Consumer Brand Metrics (CBM).

"The insights shared through Consumer Narrative can assist in bolstering a chain's marketing programs, understanding its competitive landscape, applying consumer taste preferences for menu development, and ultimately satisfying its customers," explains Sara Monnette, Senior Director, Consumer Insights & Innovation at Technomic. "With year-over-year comparisons, the reports also track changes in consumer brand perceptions over time, and in this competitive and shifting market, this data helps enable a restaurant chain's success."

In addition to the more than 60 attributes tracked within the CBM platform, Consumer Narrative also reveals consumer attitudes towards a restaurant brand's technology capabilities, including the integration of technology into the experience and the ability to pay for and order using mobile devices. With this knowledge, a brand can better understand how technology integration impacts the consumer brand experience and help it more effectively respond to and interact with its guests.

View a sample of the Consumer Narrative HERE

More than four years of historical data from over 180 leading restaurant chains and retailers is available in Technomic's Consumer Brand Metrics online platform, which allows operators to track their performance against competitors across channels on a variety of attributes regarding food and beverage, service, atmosphere, value, convenience, brand image and technology. Brands can also analyze their results by region, demographic group or designated market area. The consumer feedback is based on ongoing data collection and is compiled from a nationally representative sample of more than 112,000 restaurant and retail foodservice consumers annually.

To purchase or learn more about Consumer Narrative, please visit Technomic.com or contact one of the individuals listed below.

Contacts
Press Inquiries: Sara Monnette (312) 506-3848 or [email protected]
CBM Demonstrations: Patrick Noone (312) 506-3852 or [email protected]

About Technomic
Only Technomic delivers a 360-degree view of the food industry. We drive growth and profitability for our clients by providing the most reliable, consumer-grounded, channel-relevant data with forward-looking strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, other foodservice organizations, and various institutions aligned with the food industry. Visit us at technomic.com.

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SOURCE Technomic