Technology Zones Highlight Fastest-Growing Mobile Markets at International CTIA Wireless® 2011

WASHINGTON, Jan. 27, 2011 /PRNewswire/ -- Technologies that enhance the mobile lifestyle will be on display this March as International CTIA WIRELESS® 2011 converges on the Orange County Convention Center in Orlando. CTIA Tech Zones will feature the largest players and most innovative newcomers in the areas of application development, retail and emerging technology.

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International CTIA WIRELESS takes place, March 22-24, 2011 at the Orange County Convention Center in Orlando. CTIA's Partner Conferences  will begin on March 21.

New features of the International CTIA WIRELESS show floor will include the Cloud Computing Pavilion, iAccessories Pavilion, mCommerce Pavilion, Retail Solutions Pavilion, and the Telecom Council Innovation Showcase.

"CTIA events bring together the established players and innovative upstarts that are forging new ground in the mobile marketplace," said Robert Mesirow, CTIA vice president and show director. "Our technology zones provide attendees with dedicated areas that help facilitate business development and new market opportunities."

Apps World

Featuring over 30,000 square feet of exhibit space, pavilions and learning centers, CTIA's Apps World will serve as home base for the thousands of developers attending the show. Apps World will feature the hottest new apps, hands-on learning sessions, opportunities for cross-platform exposure and resources for developers, carriers, manufacturers, app stores and buyers.

Emerging Tech Zone

This zone offers a glimpse into the future of mobile capabilities. On display will be innovations across vertical markets with dedicated pavilions for Cloud Computing, mCommerce, Safe Driving, the Telecom Council Innovation Showcase and Wireless Health. Also included are the CTIA E-Tech Awards Showcase; the Exhibits Innovations Stage, which will host the finalists and winners of CTIA's BIG Idea Contest; and the Launch Pad Pavilion, which will give emerging and early-stage companies the opportunity to share their new products and services.

Retail Zone

Accounting for more than 20% of CTIA show attendees, retail continues to represent a growing segment of the wireless ecosystem. Back by popular demand, CTIA has increased the size of its Retail Zone, set to feature a full range of products and services geared toward making the retail ecosystem more profitable and efficient, end-to-end. The Retail Zone will also include dedicated pavilions for:  Accessories, iAccessories, Smarter Planet (green solutions), Retail Solutions, and a Retail Launch Pad for new companies.

Technology Pavilions

M2M Zone and Tower Technology Summit will offer exhibit pavilions and a dedicated conference program examining the latest technology issues. Technology-specific pavilions include: Mobile Backhaul Pavilion, RF/Microwave Zone, and the Testing Solutions Pavilion.

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About CTIA Shows

CTIA shows bring together all industries advanced by wireless technology for intense business, learning and networking. International CTIA WIRELESS® 2011 takes place March 22-24 at the Orange County Convention Center in Orlando, Florida. CTIA ENTERPRISE & APPLICATIONS™ 2011 takes place October 11-13 at the San Diego Convention Center in San Diego, California. Visit www.ctiashow.com.

CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and produces the industry's leading tradeshows. CTIA was founded in 1984 and is based in Washington, D.C. Visit www.ctia.org.

SOURCE CTIA-The Wireless Association

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