Technavio's E-Learning Market in Europe Report by Geography, Product and End-user Segments - Forecast and Analysis 2020-2024

Vendor Landscape
The market structure is expected to remain fragmented during the forecast period. Vendors are deploying different organic and inorganic growth strategies to compete in the market.

Adobe Inc., Articulate Global Inc., Cengage Learning Holdings II Inc., Cisco Systems Inc., City & Guilds Group, Instructure Inc., John Wiley & Sons Inc., Pearson Plc, Providence Equity Partners LLC, and Skillsoft Ltd. are some of the few key vendors competing to maintain their market position in the market.

Various players in the market are engaging in strategic partnerships and joint ventures coupled with launching differentiated products to up their game in the e-learning industry.

View more about the market's vendor landscape highlights with a comprehensive list of vendors and their offerings.

Key Market Segmentation

• Segmentation by Product: 
• Packaged Content: 
• The packaged content segment will hold the largest e-learning market share in Europe.
• The packaged content contains e-books, simulations and videos and other digital education content. Europe has witnessed a rapid shift towards digital content in the past few years. Moreover, institutions and organizations are highly preferring digital content as they are economical and have wider accessibility than the traditional learning material such as printed textbooks. Perhaps, e-learning solutions can be customized and bundled with solutions such as digital services and platforms. Thus, the packaged content segment is estimated to boost the e-learning market growth during the forecast period.
• Solutions

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Regional Market Outlook
Rest of Europe will contribute to 53% of the market growth during the forecast period.  The growth of this region can be accredited to the rise in the adoption of social learning along with the benefits of various knowledge-sharing platforms.

Apart from regions, if we look at the country-wise market growth, France and Italy are the key markets for the adoption of e-learning in rest of Europe followed by Germany and UK.

Download our FREE sample report for more key highlights on the regional market share of most of the above-mentioned countries.

Latest Trends, Driving the E-Learning Market in Europe

• Market Driver:
• The significant availability of subject proficiency assessment and certifications:

The assessment of e-learning courses helps in extracting the level of proficiency of the learners. These also aid in creating learners' awareness for monitoring their learning progress. Moreover, e-learning courses allow the learners to re-study and improve their proficiency in the section of the subjects they are weak. Furthermore, the learners are also provided with certificates as per their grades by the vendors post the completion of their courses. Hence, the consistent assessments on the subject efficiency and certifications are expected to drive the e-learning market growth during the forecast period in Europe.

• Market Challenge:
• The development cost associated with e-learning is high:

High developments costs are involved in e-learning courses, depending on the instructional model chosen. For example, designing language courses for children involves creating basic words and graphical presentations as compared to that of higher education students which includes short lectures and conversations with tutors. Hence, the costs paid to the developers differ as per the group of target learners. Moreover, the e-learning courses need to be updated regularly to sync with the improving technology and market trends, to survive in the growing e-learning market sector. Furthermore, it takes a prolonged period to meet the break-even point for the new players in the market, in turn, impacting the market growth adversely.

Find additional information about various other market drivers & trends mentioned in our FREE sample report.

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