Tea Market Size to Grow by USD 19.48 Bn, New Product Launches to Drive Growth - Technavio

NEW YORK, Oct. 11, 2022 /PRNewswire/ -- The tea market will be driven by factors such as new product launches. The preference of consumers is shifting from regular tea products to beneficial products such as antioxidants and herbal tea. Vendors are launching new and innovative products, such as new variants of tea, to expand their existing tea product portfolio. This helps in increasing sales volume and market share. Therefore, new product launches are expected to propel the growth of the tea market during the forecast period.

The tea market size is expected to grow by USD 19.48 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of  5.55% during the forecast period, according to Technavio.

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The premiumization of functional tea products is one of the key trends in the market. Vendors are offering a wide range of products with varying qualities and flavors and at different prices and volumes. Consumers prefer high-quality products that contain organic or natural ingredients with health benefits. Premium products such as organic functional tea and herbal tea are marked with USDA, which ensures the organic quality of the product. Consumers' engagement is largely driven by premium products. Vendors are offering single packages with different tea flavors to increase the adoption of premium tea products among consumers. Therefore, the premiumization of tea products is expected to support the growth of the market during the forecast period.

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This report segments the tea market by product (black tea, green tea, and others) and geography (APAC, Europe, North America, South America, and Middle East and Africa).

During the forecast period, APAC is expected to register the highest growth due to factors such as the production and consumption of black tea. The region will account for 61% of the growth of the global market, with China, Japan, and India being the key countries. China is one of the major manufacturers and exporters of green tea across the world, while India is one of the major manufacturers and exporters of black tea. Other prominent markets for tea in APAC include Japan, Sri Lanka, Vietnam, and Indonesia. Moreover, market growth in this region will be faster than the growth of the market in other regions. Therefore, the tea market in APAC is expected to witness an accelerating year-over-year growth rate during the forecast period. Global and regional vendors of tea are increasing their consumer base in APAC by increasing their e-commerce activities, particularly through third-party online players, such as Amazon.com Inc (Amazon). The major e-commerce players operating in APAC include Amazon, eBay Inc., Alibaba Group Holding Ltd., and Flipkart Internet Pvt. Ltd.

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Green Tea Market by Product and Geography - Forecast and Analysis 2022-2026: The green tea market share is expected to increase to USD 5.48 billion from 2021 to 2026.

Tonic Water Market by Application and Geography - Forecast and Analysis 2022-2026: The predicted growth of the tonic water market share from 2021 to 2026 is USD 617.62 million.

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1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 Black tea - Market size and forecast 2021-2026
• Exhibit 28: Chart on Black tea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on Black tea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on Black tea - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on Black tea - Year-over-year growth 2021-2026 (%)

• 5.4 Green tea - Market size and forecast 2021-2026
• Exhibit 32: Chart on Green tea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Green tea - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Green tea - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Green tea - Year-over-year growth 2021-2026 (%)

• 5.5 Others - Market size and forecast 2021-2026
• Exhibit 36: Chart on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Others - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Others - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Others - Year-over-year growth 2021-2026 (%)

• 5.6 Market opportunity by Product 
• Exhibit 40: Market opportunity by Product ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 42: Chart on Market share by geography 2021-2026 (%)
• Exhibit 43: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 44: Chart on Geographic comparison
• Exhibit 45: Data Table on Geographic comparison

• 7.3 APAC - Market size and forecast 2021-2026
• Exhibit 46: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 47: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 48: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 49: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 North America - Market size and forecast 2021-2026
• Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 62: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 China - Market size and forecast 2021-2026
• Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.9 Japan - Market size and forecast 2021-2026
• Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)

• 7.10 India - Market size and forecast 2021-2026
• Exhibit 74: Chart on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on India - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on India - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on India - Year-over-year growth 2021-2026 (%)

• 7.11 US - Market size and forecast 2021-2026
• Exhibit 78: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.12 Germany - Market size and forecast 2021-2026
• Exhibit 82: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 86: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 87: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 88: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 89: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 90: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 91: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 92: Matrix on vendor position and classification

• 10.3 Associated British Foods Plc 
• Exhibit 93: Associated British Foods Plc - Overview
• Exhibit 94: Associated British Foods Plc - Business segments
• Exhibit 95: Associated British Foods Plc - Key offerings
• Exhibit 96: Associated British Foods Plc - Segment focus

• 10.4 Barrys Tea 
• Exhibit 97: Barrys Tea - Overview
• Exhibit 98: Barrys Tea - Product / Service
• Exhibit 99: Barrys Tea - Key offerings

• 10.5 ITO EN Ltd. 
• Exhibit 100: ITO EN Ltd. - Overview
• Exhibit 101: ITO EN Ltd. - Business segments
• Exhibit 102: ITO EN Ltd. - Key offerings
• Exhibit 103: ITO EN Ltd. - Segment focus

• 10.6 Mcleod Russel India Ltd. 
• Exhibit 104: Mcleod Russel India Ltd. - Overview
• Exhibit 105: Mcleod Russel India Ltd. - Product / Service
• Exhibit 106: Mcleod Russel India Ltd. - Key offerings

• 10.7 Nestle SA 
• Exhibit 107: Nestle SA - Overview
• Exhibit 108: Nestle SA - Business segments
• Exhibit 109: Nestle SA - Key news
• Exhibit 110: Nestle SA - Key offerings
• Exhibit 111: Nestle SA - Segment focus

• 10.8 Tata Consumer Products Ltd. 
• Exhibit 112: Tata Consumer Products Ltd. - Overview
• Exhibit 113: Tata Consumer Products Ltd. - Product / Service
• Exhibit 114: Tata Consumer Products Ltd. - Key news
• Exhibit 115: Tata Consumer Products Ltd. - Key offerings

• 10.9 The Hain Celestial Group Inc. 
• Exhibit 116: The Hain Celestial Group Inc. - Overview
• Exhibit 117: The Hain Celestial Group Inc. - Business segments
• Exhibit 118: The Hain Celestial Group Inc. - Key news
• Exhibit 119: The Hain Celestial Group Inc. - Key offerings
• Exhibit 120: The Hain Celestial Group Inc. - Segment focus

• 10.10 The Republic of Tea Inc. 
• Exhibit 121: The Republic of Tea Inc. - Overview
• Exhibit 122: The Republic of Tea Inc. - Product / Service
• Exhibit 123: The Republic of Tea Inc. - Key offerings

• 10.11 Unilever PLC 
• Exhibit 124: Unilever PLC - Overview
• Exhibit 125: Unilever PLC - Business segments
• Exhibit 126: Unilever PLC - Key news
• Exhibit 127: Unilever PLC - Key offerings
• Exhibit 128: Unilever PLC - Segment focus

• 10.12 Yunnan Dayi Tea Industry Group Co. Ltd
• Exhibit 129: Yunnan Dayi Tea Industry Group Co. Ltd - Overview
• Exhibit 130: Yunnan Dayi Tea Industry Group Co. Ltd - Product / Service
• Exhibit 131: Yunnan Dayi Tea Industry Group Co. Ltd - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 132: Inclusions checklist
• Exhibit 133: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 134: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 135: Research methodology
• Exhibit 136: Validation techniques employed for market sizing
• Exhibit 137: Information sources

• 11.5 List of abbreviations 
• Exhibit 138: List of abbreviations

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